Andres Centeno

I am a creative & versatile digital media executive, creator, talent, and producer with 10+ years of experience in revenue, strategy, partnership, and audience growth focused on the intersection of digital talent, content, and platforms.

Ten years ago, I founded Touche Films, the top digital media company that created Enchufe.tv, an emerging new voice in comedy in LATAM with 50+ million followers.

Proven experience in attracting and managing digital talent since its inception and during the drive for tremendous audience growth in digital and social, across versatile categories such as entertainment, family, kids, comedy, lifestyle, health, and gaming.

Ene 2022 -  Jun 2022

Origen Media Group | Bogota, Colombia

Digital Consultant Audience Growth, Digital Content, and Talent.

Analyze social media talent and trends, consultancy on IPs, and talent development opportunities.

Development of IPs and Partnerships for Hispanic Co-Productions, from Latin America. 

International Programming Distribution Focused on Latam.

Responsible for overseeing, creating, implementing, executing, and refining the digital strategy for the different areas of the company (O&O Social media, Premium content development, and Client Services.

ACHIEVEMENTS

• Strategy planning to work with the best talent in the region. More than 15 top talent agencies and negotiations with MCN.
• Data analysis and trend findings to develop more than 20 new IPs.

Feb 2012 - Jul 2021

2bTube Latam (formerly known as Touche Films) | Quito, Ecuador

Co-founder, Executive Producer, Chief Digital Content and Platforms,
 

Founder, in charge of creating and managing sales and social media teams. 

Responsible for strategic partnerships, business alliances, social media trend analysis, and advising on revenue and distribution opportunities.

Monetization strategist for digital brands (exploring

syndication, ad sales, and branded content).

In charge of programming and building audiences for the "Enchufe.tv" Channel, the YouTube Spanish language scripted web series most viewed of all time.

Monitor the creation, implementation, execution, and refinement of digital strategies for the different areas of the company (O&O YouTube channels, premium content development, and customer services).

ACHIEVEMENTS

• Building and growing the Enchufe.tv brand community to +50 million followers on all its platforms.
• Consolidation of the branded content model for the brand Enchufe.tv, revenues of 7 figures per year.
• Distribution of the Enchufe.tv series on nine television stations and cable TV in the region.
• Successfully audience migration from digital to theaters for the broadcast of an original film production, an original series for youtube, and an original program for Facebook.

Marketing Research and Digital Strategies Diploma

Kellogg Executive Education

Online, USA (2020)

Master Film and TV Postproduction, Cinematography and Film/Video

Trazos

Madrid, España (2011)
 

Bachelor of Arts in Communication and Media

Universidad Técnica Particular de Loja

Loja, Ecuador (2010)