Strategic SEO - Merelbeke - Lansweeper

Beschrijving

**Search Optimization Strategist – AI & SEO

Location: Remote (Flanders - Belgium, Montreal - Canada, Austin - US, Alicante - Spain)

Seniority Level: Medior/Senior Individual Contributor

We are at an inflection point in how search visibility is defined and earned. While traditional SEO remains a core pillar, the rise of AI search tools—like ChatGPT, Gemini, and Perplexity—is rapidly redefining how users discover and interact with content.

Visibility in search is about structured clarity; tomorrow, it will be about semantic relevance and AI-driven context. We aim to lead that evolution—ensuring our technology asset intelligence content is discoverable across both classic and AI-driven search environments.

We seek a strategic, data-savvy Search Optimization Strategist – AI & SEO to take the reins of our global SEO roadmap and elevate the game by helping define the next frontier of AI-driven content visibility. This is a core SEO role that leverages a deep understanding of search behavior, analytics, and structured content.

It will also explore the complementary space of AI search adoption—ensuring Lansweeper's content is easily surfaced in AI assistants and generative search tools.

Key Responsibilities:

• SEO Strategy & Execution (Primary Focus): Own and execute the global SEO strategy, including technical, on-page, and off-page initiatives that align with our GTM and product messaging.
• Perform regular SEO audits, competitive analysis, search intent research, and keyword clustering for both traditional and AI search engines.
• Collaborate with content, product marketing, and website teams to deliver SEO excellence across all digital assets.
• Optimize content using structured data (Schemas.org, FAQs, How-to, etc.) to improve visibility in SERPs and featured snippets.
• Coordinate with the website team to execute on-site SEO improvements in WordPress, including architecture, metadata, and crawlability fixes.
• Act as the primary user of BrightEdge (our key SEO tool), leading the adoption of its advanced capabilities for SEO reporting, content insights, and competitive benchmarking.
• AI-Powered Search Optimization (Innovation Layer):
• Lead the strategy for optimizing Lansweeper's visibility in LLM-powered search tools (e.g. ChatGPT, Perplexity, Gemini).
• Build and implement prompt frameworks and AI knowledge optimization techniques to influence how our brand is interpreted by generative AI.
• Support the development of structured content designed for LLM parsing, AEO, and E-E-A-T principles.
• Partner with our AI Enablement and Content teams to align messaging with the evolving behaviors of AI language models.
• Drive website improvements (e.g.: schema markup) that enhance Lansweeper's representation in AI discovery contexts.
• Stay ahead of emerging trends in AI search experiences and evaluate opportunities for experimentation and innovation.
• Cross-Functional Enablement:
• Align with content teams on editorial planning and prioritize content production that supports both SEO and AI visibility.
• Work alongside website stakeholders to deploy scalable search enhancements.
• Champion a data-driven culture by training internal teams on evolving search trends and usage of BrightEdge and other SEO/AI tools.
• Analytics & Optimization:
• Monitor SEO and AI performance using platforms including GA4, BrightEdge, Google Search Console, and LLM visibility tools.
• Create dashboards that track progress on organic growth, AI search visibility, and keyword share of voice.
• Run A/B tests to validate content and structural optimizations for SEO and LLM performance.

Ideal Profile & Qualifications

• 4–6 years in core SEO strategy, with strong executional expertise.

• Deep familiarity with advanced analytics, competitor insights, and content performance modules.

• Deep familiarity and daily working knowledge of BrightEdge is a strong plus point.

• Experience in B2B SaaS, cybersecurity, IT asset management, or IT operations is a plus.

• Understanding of LLMs, AI prompt optimization, and the fundamentals of AI-driven search experiences.

• Proficiency in HTML, structured data (JSON-LD), and CMS systems (especially WordPress and Pardot).

• Experience with tools like Screaming Frog, Clearscope, MarketMuse, and AI search plugins is beneficial.

• Self-driven strategist with hands-on execution skills, capable of delivering measurable search growth.

• Strong communicator with the ability to translate complex SEO and AI concepts into cross-functional collaboration.

KPIs

• Growth in high-intent Organic and AI-driven traffic and conversions.

• Increase in visibility across LLM platforms and share of voice in AI-generated content.

• Number of content pieces optimized for AI/LLM discovery.

• Growth in featured snippet wins and indexed structured data coverage.

• AI assistant presence and brand visibility benchmarks across search ecosystems.

Why Join Lansweeper?

We're on a mission to discover and understand every technology asset in the world—eliminating blind spots and enabling organizations to run secure, cost-effective, and future-ready IT environments. Our platform is trusted by over 25,000 customers worldwide, from leading enterprises to government agencies, service providers, and growing mid-market players.

What Makes Us Different?

• Innovation-Driven: We operate at the forefront of asset discovery and management, and are investing heavily in AI, automation, and cybersecurity integration. You'll help shape how we scale search and content visibility in the age of AI.

• Customer-Focused: Everything we build is grounded in solving real-world IT challenges—reducing risk, improving operations, and enabling digital transformation.

• Growth-Fuelled Culture: Backed by world-class investors and an ambitious leadership team, we're scaling fast—but thoughtfully. You'll have the freedom to own, experiment, and lead.

• People First: We believe in autonomy with accountability, flexibility with structure, and personal growth alongside business success. Your voice matters, your skills are trusted, and your development is our priority.

• Global Mindset: With hubs in Belgium, the US, UK, Spain, and remote colleagues worldwide, we embrace diverse perspectives and inclusive collaboration.

Join Lansweeper and be part of a company that's defining the future of IT visibility—while continuously growing our people, our product, and our impact.