I Like You And I Trust You... I Will Buy From You

Once upon a time Big Ben was just a little Ben. He was willing to learn and grow. He did not settle for average results. That is why he went to the best business school in London. He was a magnificent student. Many years later he could put into practice his lessons learned. He loved to sell business books. He was aware that there were some rules to follow.

In the streets of London he observed how entrepreneurs were talking to potential customers. There was no bond between them and their possible buyer. It felt cold. Not natural at all. People felt haunted. The sellers had a hidden agenda. Most of the time. They did not really care about the well-being of their audience. Energetic vibes never hide the truth.

Ben wanted to do it in a different way. He set himself apart from the crowd. He put himself in the customer's shoes. He saw with their eyes. Dived into what the customer was thinking and feeling. What solution the buyer really needed to shift his situation. Presenting a whole emotional experience. People bought most from sellers that they knew, liked and trusted.

Ben collected more insights. Gained trust and respect for his unique approach. He became taller. The sky was the limit. Blue colors all above him. He could see so many things from this perspective. Infinite opportunities to love his customers more. More love. More growth. They say that Big Ben and his customers lived happily ever after because Ben put his heart in his business. A story about true love always has a happy ending.

By Liesbeth Leysen