Social Media Officer - La Hulpe, België - Stantec

Stantec

Geverifieerd bedrijf

La Hulpe, België

3 weken geleden

Geplaatst door:

Sophie Dubois

beBee Recruiter

Beschrijving

22954BR

Requisition Number:

22954BR

Description:

The Stantec Center of Expertise in Communications and Stakeholder Engagement provides a full spectrum of services, supporting climate and energy policy outreach.

Our communication projects are focused on Sustainability, Clean Energy, Energy Transition, Climate Change, Nature and Biodiversity, and Circular Economy and aim at raising wider awareness and understanding of related European policies.

Stantec Belgium's major client groups include European Union institutions, governments, international funding, and aid agencies.

We employ and partner with a diverse network of communication experts, Energy experts, Climate scientists, and environmental specialists. They help us bridge the gap between sectoral expertise and the need for efficient, impactful, and clear messages.

We are currently seeking to recruit a full-time

Social media officer to join our international and dynamic Belgian unit to support our growth and ambition in Communications and Stakeholder Engagement services.

Job purpose

The Social media officer will work closely with our clients as Community Manager.

The officer will focus on the community management of clients' projects' social media channels:

Twitter, LinkedIn, Facebook, Instagram and YouTube, benefiting from much research, materials and pre-written social media posts produced by our experts.

She/he will possess a mix of analytic and creative skills.

The Social media officer will undertake community management ensuring multi-channel coherence to encourage participation of the programme's large community and foster engagement.

The officer will implement and update, as needed, the social media strategy, ensure weekly monitoring and reviews.

Responsibilities:

The community management task will consist of:

Posting dedicated content produced by social media copywriters. Create updates when needed.
Reposting content coming from social media users while paying special attention to content from project audiences and followers
Monitoring and reporting activity on social media

Sub-activities may include, among others:

Support the client with the identification of core messages to communicate on the projects, perform target group monitoring analysis and identify key target audiences and stakeholders to engage with, etc. producing a weekly social media calendar of actions to reach key performance indicators.
Update of objectives, key performance indicators and engagement objectives per channel (reach, engagement) for Twitter, LinkedIn, Facebook, Instagram and YouTube. Generate creative ideas that are specific, measurable, achievable, realistic and timebound, ensuring localisation towards audiences (geography, language, behaviours and expectations).
Grow the community of followers at the national, regional, and international level
Designs social media visuals, videos using CANVA.
When applicable, dissemination and promote community activities (news, events, podcasts, articles, videos).

What we offer

A permanent contract based in Belgium, with very good personal and professional development prospects.
Opportunities to regularly update and enhance technical skills and qualifications and other professional competences, through: (i) support for the acquisition and implementation of very diverse projects; (ii) participation in training and other capacity building activities.

Title:

Social media officer

Qualifications:

Applicants should as a minimum have the following qualifications and demonstrate the following skills:

University degree in a relevant discipline such as Journalism, Communication, Graphic Design, Digital Marketing, Sustainability, Environment, or Climate studies; master's degree is an advantage, or equivalent experience.
Passion for Community management
Minimum 5 years of relevant experience in managing social media channels, contributing to communication projects or projects with activities such as digital communication and social media tools, and production of visuals for social media engagement in a communication agency, a thinktank, an EUfunded project, a European association, a federation or a public institution.
Demonstrated experience of management of social media channels.
Ability to work with tools to create visual content such as Canva, knowledge of social media analytics tools such as Emplifi and Talkwalker.
Handson social media marketing experience (content management, channel management, analytics & performance). Master social media tools like Meta business suite, TikTok business Center.
Comprehensive knowledge of EU communication & information activities, GDPR and IPR requirements is an asset.
Experience of working independently with various stakeholders, notably donors, public authorities, international companies, in a multicultural context. An entrepreneurial state of mind and the ability to work on projects autonomously.
Experience in advis