Iyba-seed Communication Expert - Brussels, België - Expertise France

Expertise France

Geverifieerd bedrijf

Brussels, België

15 uur geleden

Geplaatst door:

Sophie Dubois

beBee Recruiter

Beschrijving

Expertise France is the public agency of French international technical cooperation.

The agency operates around four priorities:
- democratic, economic and financial governance;
- security and stability of countries in crisis/post-crisis situations;
- sustainable development;
- strengthening health systems, social protection and employment.

In these areas, Expertise France carries out engineering and implementation missions for capacity building projects, mobilizes technical expertise and acts as an aggregator of projects involving public expertise and private know-how.

With an activity volume of 233 million euros, more than 400 projects in portfolio in 80 countries, and 63,000 days of expertise,
Expertise France focuses its action towards France's solidarity policy, influence and economic diplomacy.

General objectives

The objective of this assignment is to prepare a communication strategy, communication action plan and Branding and Visual Identity for IYBA-SEED in coordination with other Implementing Partners of the project, across the 5 target countries (Benin, Kenya, Senegal, South Africa and Togo).

Expected deliverables (deadlines have been already set - see attached ToR):

IYBA-SEED Communication & Visibility strategy
IYBA-SEED Communication and Visibility action plan
IYBA-SEED Branding and Visual Identity

Specific objectives and main duties
As part of the assignment, the expert will carry out the following activities:

Develop an IYBA-SEED Communication & Visibility Strategy

Develop a comprehensive communication and visibility strategy aligned with the IYBA-SEED programme's objectives and EU regulations to maximize its visibility and outreach setting the communication, including:

Defining the desired outcomes and objectives of the communication efforts.
Identifying and analysing the target audiences for the communication campaign.
Creating clear, engaging and tailored key messages and contents that resonate with the target audiences that highlight the IYBA-SEED programme's goals, achievements and impact, directed to diverse audiences.
Overall approach for communication efforts.
Ensuring that the relevant C&V activities are included in all Country Action Plans and that they are formulated and rolledout in a way to reach the objectives set in the project logframe and Theory of Change.
Ensuring consistency and alignment with the project's and MSO's overall goals and values.
Defining metrics and methods to measure the effectiveness of the communication strategy.
Develop an IYBA-SEED Communication & Visibility Action Plan

Develop the project communication action plan and its budget, outlining the specific activities, tasks, timelines, responsible parties, and resources required to implement the communication strategy, in consultation with the project team, the EU and Expertise France's Communication Unit.

A communication action plan will include:

Listing specific tasks and activities that need to be completed to execute the communication strategy.
Establishing milestones and deadlines for each task or activity to ensure timely execution.
Assigning individuals or teams responsible for carrying out each task.
Allocating necessary resources, such as budget, manpower, and tools, to support the communication efforts.
Establishing monitoring and reporting mechanisms to track progress, assess performance, and report on the outcomes of the communication activities.
Develop an IYBA-SEED Branding and Visual Identity

Create IYBA-SEED's branding guidelines and visual identity in all project & communication materials. This will include a logo as well as a slogan reflecting the project internationally (both French
- and English-speaking countries), as well as the design and production of brochures, banners, graphics, etc.

We are seeking a highly skilled and experienced
Communication Strategy and Action Plan Expert to join our dynamic team.

CONTEXT AND DESCRIPTION OF THE PROJECT

Expertise France is the French public international cooperation agency. It designs and implements projects which aim to contribute to the sustainable development of partner countries, in line with the Sustainable Development Goals (SDGs) of the 2030 Agenda and the priorities of France's external action.

The project
"Investing in Young Businesses in Africa - Supporting Entrepreneurial Ecosystem Development" (IYBA-SEED) runs for a period of
4 years and is co-funded by the
European Union (DG INTPA), the
German Federal Ministry of Economic Cooperation and Development (BMZ),
Team France and
SlovakAid,.

It is implemented by a consortium of leading European development agencies, including
Enabel (Belgium),
Expertise France (France),
GIZ (Germany),
SAIDC (Slovakia) and
SNV (Netherlands).

The consortium is led by Expertise France.

IYBA-SEED is part of the Team Europe Initiative Investing in Young Businesse