Connection Planner - Antwerpen, België - VML

VML
VML
Geverifieerd bedrijf
Antwerpen, België

3 weken geleden

Sophie Dubois

Geplaatst door:

Sophie Dubois

beBee Recruiter
Beschrijving

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.


Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.

We deliver end-to-end solutions that result in revolutionary work.


WHAT YOU WILL DO

Strategy & Planning

  • Question the brief, understand the question behind the question, set clear objectives, defining the media challenge
  • Use research to uncover insights that inspire consumer journeys across paid, owned and earned Identify information needs, boosters and barriers in the customer journey.
  • Develop audience segmentations, targeting strategies, digital media strategies and connections plans in paid, owned and earned
  • Challenge media briefs from specialist partner agencies
  • Come up with relevant creative media strategies and novel media channels
  • Develop KPI frameworks and benchmarks
  • Review post campaign reporting and feed learnings back to the media and creative
  • Keep an eye on trends in customer behavior, media and channels; inspire clients and experts in the agency

Collaboration

  • Be the strategic lead for several national and international clients regarding media strategy and connection planning
  • Present and discuss media strategies and connection plans in meetings with existing and potential clients
  • Work closely with accountmanagement, brand planners and creative teams to brainstorm ideas and ensure each media approach is on strategy

WHAT YOU SHOULD KNOW

  • Communications expert with proven experience and strong understanding of media strategy and interplay between paid, owned and earned channels
  • Experience at audience research and segmentation, connection planning and evaluating post campaign results
  • Experience with evaluating KPI's and interpreting brand metrics to help inform planning and activation
  • Analysis skills, to be able to interrogate data and identify actionable insights that inspire strategies
  • Knowledge of digital marketing platforms, analytics platforms and martech
  • Following of new/emerging channels & technologies
  • Strong clientfacing skills
  • Ability to present ideas clearly and concisely
  • Experience of working with a media and creative agencies
  • Experience of working with both account and creative teams
  • Successful trackrecord of managing multiple client assignments simultaneously
  • Fluent in Dutch and/or French and English

HOW YOU SHOULD BEHAVE

  • Straightforward and direct
  • Clear communicator
  • Focused on collaboration and idea sharing
  • Builds to consensus
  • Fair and respectful
  • Active listener
  • Open to people and new ideas
  • Pursues personal growth by embracing challenges

YOUR EXPERIENCE

  • At least 1 3 years' experience in a similar role
  • Over 5 years' relevant experience in advertising or marketing
  • Experience as strategist in brand positioning, integrated brand communication, digital marketing, content marketing and social media

WHAT WE OFFER**:


  • A competitive salary with fringe benefits
  • Ambitious and highly creative clients
  • A team of experienced advertising grandmasters and young prodigies
  • We are part of the WPP Network, which offers opportunities for your further training and career
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward.

Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.

Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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