CRM Campaign Specialist - Brussels, België - Eurostar International

Eurostar International

Geverifieerd bedrijf

Brussels, België

4 weken geleden

Geplaatst door:

Sophie Dubois

beBee Recruiter

Beschrijving

At Eurostar, we're not just in the business of transportation; we're in the business of crafting unforgettable journeys.

As a CRM Campaign Specialist, you will play a pivotal role in our CRM & Loyalty team, where our mission is to retain customers, ignite their engagement, and drive revenue growth.

By curating personalized loyalty and B2B communications, you'll be instrumental in enhancing customer experiences, strengthening our brand's affinity, and contributing to our overall success.

Internal use only: This role is EIL Grade D & a THIL Grade E, Travel Level 3 and can be based in London, Paris or Brussels._

We're looking for someone to:

Collaborate with the CRM & Loyalty lead to shape and execute our customercentric strategy, aligning CRM goals with commercial objectives, fostering engagement, and elevating customer satisfaction and loyalty.
Develop and execute a comprehensive marketing roadmap and communication plan tailored for our loyal customers and B2B audience.
Work in tandem with the Loyalty Manager for Club Eurostar and the CRM Executive (automation) to ensure seamless alignment of contact strategies and prioritize messages, including critical service recovery communications.
Partner with B2B and Eurostar For Business product owners to create and implement a robust B2B CRM strategy that resonates with our audience.
Seek opportunities to collect data for more personalized and targeted communications, ensuring compliance with regulations and industry best practices.
Collaborate with the Automation Manager to design captivating lifecycle journeys for our B2B and loyalty customers.
Manage the endtoend process, from campaign build and data filtering to deployment in Marketing Cloud.
Utilize available data and insights to identify gaps, drive opportunities, and develop targeted offers that enhance customer experiences, boost engagement, and drive revenue.
Own reporting on campaign results, ensuring KPI delivery and the continuous improvement of strategies

Requirements:

You'll need:

Similar experience in a CRM and marketing/communications capacity
Previous experience in a Loyalty CRM role a big plus
Knowledge of SFMC and Taxi
Thorough knowledge of direct marketing theory and practice
Knowledge of Loyalty programme and customer lifecycles
Ability to critique communications/creative work & an understanding of how it

contributes to ROI

Numerate & able to turn insight into actionable plan to increase of campaign ROIs and ROE

Benefits
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Travel benefits for work and play
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A great pension
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Exclusive discounts and perks
***: If you are passionate about building and nurturing customer relationships, with great experience in CRM, loyalty programs, and B2B communications - We want to hear from you
- #LI-HYBRID_