Alix Cranshoff

A team player who is reliable, creative, and dynamic with experience in the communications sector. Developed strong interpersonal and communication skills through experience. A skilled presenter and storyteller. A self-taught artist who is meticulous. Looking for empowering opportunities in the art sector by promoting emerging and existing artists thanks to technology.

Junior Community Freelancer

KENYIO | Jan 2023 - Present

Building social media strategies for Kenyio's brands, which consist of promoting African ingredients.
Target health-conscious audiences through creative content curated on Canva to increase customer base. Grow Kenyio's online presence through several platforms.

Category Management Intern for NIVEA

BEIERSDORF | Jan 2022 - Jul 2022

Analysed & adapted strategic recommendations based on market share to optimise share of shelf.
Elaborated relevant presentations to illustrate future product launches to our clients.

Examined software: RGM Dashboard, Nielsen, and Top Sales to evaluate market share evolution, sales value of categories, and value of categories per retailer.

Training Assistant in Communication Coaching

FORMATIVE COMMUNICATIONS | Jan 2021 - Jan 2022 
Developed written and verbal communication skills by editing B2B training proposals, presentations, & courses for intl. clients (IEA, ECB) alongside experienced journalists. Managed correspondence with client-orientated approach. Created reports for trainers to formulate coaching sessions. Boosted SEO position by using WordPress, LifterLMS, and Yoast to increase online visibility.

Art Services Intern

SM ART ADVISORY & ACAF | Nov 2020 - Jan 2021 
Scouted artists to collaborate with.
Translated press releases.
Corresponded with Belgian press to increase the online presence of artists working with SM Art Adv.

Both my experiences at Kenyio and at Formative Communications have been rewarding. I have learned how to perfect my interpersonal and communication skills by addressing online communities and important clients. Formative Communications has allowed me to work alongside experienced journalists who have showed me how to use stroy telling to your advantage. As for Kenyio, I have learned and am continuously learning to adapt my social media strategies to increase ou customer base and engage our communities in a creative manner. I believe that content creation is a form of expression and would love to help other creative communities grow.