Ann Van De Voorde

Integrated Marketing & Communications Consultant with 30+ years of B2B
experience. After 20+ years in global corporates in the ICT industry at Belgian,
European and international level, I founded ZINA - Art of Marketing BV in 2017 and
now support organisations across diverse industries, from large companies and SMEs
to public sector environments.
I help organisations translate business objectives into coherent marketing &
communications action, from strategic positioning and messaging to go-to-market
planning and hands-on delivery across channels.
Known for bringing business realism and pragmatism, turning complexity into clarity,
aligning stakeholders, cutting through noise and jargon and delivering high-quality
execution with measurable impact.
My approach is driven by the ambition to help organisations become stronger,
clearer, more resilient and better prepared to scale for the future.
I act as a long-term trusted partner for organisations seeking either: strategic
direction or interim leadership or hands-on support across fragmented marketing &
communications contexts or a combination to fit your needs.

EXPERIENCE - CONSULTANT

EIT Food Education Education Jul 2020-Dec 2025 & Public Sector
AboutTime May 2020-Sep 2020 Education & Consulting Industry
IPSA Mar 2020-Sep 2020 Education & Pharma Industry
Fluvius Feb 2019-Feb 2020 Multi-Utilities Industry
Brussels Airport Company Dec 2018-Apr 2019 Aviation Industry
Lineas Dec 2018 Transport & Logistics Industry
Sioen Oct 2018 Manufacturing Industry
NATO Apr 2018-May 2018 Public Sector
AIM Group Belgium Jan 2018-Jan 2019 MICE Industry
IPSA Aug 2017-Dec 2017 Education & Pharma Industry

EXPERIENCE - GUEST LECTURER

Syntra Campus Mechelen Sep 2012-Sep 2014 Education Industry

EXPERIENCE - FULL TIME EMPLOYEE

1. Microsoft Aug 2003-Jul 2015 ICT Industry
   Briefing Program Manager, EMEA Executive Briefing Center, HQ Worldwide Public Sector
   Communications Team Lead, Consumer & Online Division, Belgium & Luxembourg
   Event Manager TechEd EMEA, HQ Worldwide Corp Events
   Senior Marketing Communications & Advertising Manager, Belgium & Luxembourg
   Marketing Services Team Manager, Belgium & Luxembourg
2. Oracle Jan 1998-Aug 2003 ICT Industry
   Marketing Communications & Advertising Manager
3. PLATINUM technology Apr 1996-Dec 1997 ICT Industry
   Marketing Coordinator
4. Lego Oct 1995 Manufacturing Industry
   Commercial Administration
5. Belgium International Travel Nov 1995-Apr 1996 Travel Industry
   Marketing & PR Responsible Division Transcruise
6. Belgacom Jul 1993, Jul 1994, Jul 1995 Telecom Industry
   Informatization Project - Internships

1. Master Economics and Consular
   Sciences, Specialization
   International Relations,
   EHSAL Brussels, 1988-1995
2. Certified NLP Practitioner,
   Ubeon 2020
   EXAMPLES