Michaël De Coster

Throughout my, more than 20 years’, professional career active in the world of communication and digital media, through my experiences in agencies, in sales houses and with advertisers, I have developed an expertise and a transversal mastery of digital touchpoints that connect brands and consumers. Over time, the line between off-line and on-line has become increasingly blurred in media plans, I have also developed a knowledge of so-called traditional media as a result.

This variety of experiences allows me to structure my profile around 4 key domains of competences : 1/ (Digital) Strategic Planning, 2/ (Digital) Project Management, 3/ Sales Development, 4/ Campaign management
These multidimensional skills are complemented by a multicultural adaptability that has been acquired very early, given my family context. A strength that was sharpened throughout my career through my integration in companies with very diverse profiles: Multinationals, SMEs, start-ups, …

Last but not least, from this varied course follows the development of high-quality interpersonal skills. Clients, colleagues as well as employees all form profiles with which I have developed strong mutual relationships, indispensable for achieving the mutually agreed objectives.