Michaël Reyn

Highly-analytical Sales & Business Development executive with a strong customer-centric mindset.
Proven track record of growing sales volume by 40% by targeting new markets. Proven leadership skills through successfully setting up a new sales channel & leading a team of two Key Account Managers.

Head of Sales Food Industry Europe
Dossche Mills
APRIL 2018 — PRESENT
DEINZE, BELGIUM
May 2022 - now: Head of Sales Food Industry Europe for food ingredients
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Leading Food industry sales channel (€50M in revenue), managing team of 2 Key Account Managers
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Lead in commercialization of new Texturized Wheat Protein product range. Defined a go-to-market roadmap and set up a targeted prospecting plan, resulting in 60% of capacity filled after 9 months.
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Set up a data-driven Business Development approach to ensure efficient targeting of prospects and identifying new applications for existing product portfolio, resulting in growth of 20% in volume and 40% in EBIT margin
September 2019 - April 2022: Key Account Manager Food Industry BeLux-France
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Increased sales volume by 20% by signing 2 big + 5 small new clients
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Project lead on ‘Pricing Project’, set up a new pricing strategy for full product portfolio and Sales organization (€500M) & digitized quotation process. Resulted in +25% EBIT margin increase in specific product-customer segments & time spend on Quote-to-Contract cycle reduced by 66%. Reported directly to CFO/CEO.
April 2018 - August 2019: Junior Account Manager Industry Benelux
Young Graduate Program Supply Chain
Coca-Cola European Partners
SEPTEMBER 2015 — MARCH 2018
BELGIUM
Third role (2017 – 2018): New initiatives Manager
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Leading innovation projects, from marketing idea to market launch
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Selected to represent Coca-Cola European Partners at “One Young World Summit”, a global conference on young leaders
Second role (2016 – 2017): Supply Chain Account Manager
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Lead in corporate sustainability project to reduce packaging resulting in an annual saving of €320K & 200 ton of packaging + better brand visibility
First role (2015-2016): Team Leader Warehouse
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Managed team of 45 people. Improved efficiency & decreased absence ratio by introducing new planning tool to assign daily tasks to employees, taking into account employee preferences & skills.

ADV. MASTER IN INT. FOOD INDUSTRY MANAGEMENT
ESSEC Business School
2014 — 2015
PARIS, FRANCE

MASTER BIO-ENGINEERING: AGRI-FOOD TECHNOLOGY
KU LEUVEN
2009 - 2014
LEUVEN, BELGIUM