Paul Franckaert

I am a proactive and highly accomplished graduate with a Bachelor's degree in Business Administration, specializing in Marketing from Odisee University in Brussels. My professional journey includes substantial experience in business planning, digital marketing, consumer psychology, project management, market research, and international marketing. I have worked as a Marketing Assistant at Hammer-IMS nv, where I managed marketing activities such as creating digital advertising campaigns, optimizing SEO and digital strategies, developing press releases, and distributing social media campaigns. I also coordinated events for national and international trade shows and created audio/visual commercial content. During my tenure as a Marketing Interim at Chocolaterie Guylian nv, I renovated and supervised the company's visual database, created international advertising material, developed landing pages for product launches, collaborated with communication, marketing, and sales departments, and implemented Google Analytics for website traffic tracking. My educational background includes graduating Cum Laude from Odisee University, where I focused on modules such as digital marketing, consumer psychology, project management, market research, and international marketing. Additionally, I have volunteered as a member of Model United Nations (MUN) Latin America and served as the webmaster for LEF20.be, a local non-profit organization. I am proficient in various software tools, including Microsoft 365, Adobe Creative Suite, WordPress, Asana, SharePoint, Google Analytics, Tag Manager, Ads, Zoho CRM and Campaigns, HubSpot, IBM SPSS, Miro, Buffer, and Eventbrite.

I hold a Bachelor's degree in Business Management with a specialization in Marketing from Odisee University in Brussels, where I graduated Cum Laude. My education encompassed a dynamic blend of contemporary marketing strategies, digital marketing with ICT, consumer psychology, project management, foreign trade, commercial law, business strategies, market research, and international marketing. This rigorous and diverse curriculum equipped me with a comprehensive understanding of both theoretical concepts and practical applications, preparing me to excel in the rapidly evolving field of marketing.