Raf Van Grieken

Accomplished Marketing Director with over 15 years of experience in strategic and operational marketing, communication and brand management. Proven track record of developing and executing successful marketing strategies that drive consistent growth and customer engagement, including managing a marketing budget that achieved significant commercial objectives and customer success. Notable achievements include strategic planning, leading product launches and enhancing digital presence for multiple brands. Ready to leverage extensive skills in integrated marketing to deliver exceptional results for future employers.

- Oversee and drive the strategic, digital and intelligence marketing functions
- Develop and implement the marketing strategy in alignment with the company’s objectives
- Lead the marketing team to ensure effective strategy execution and successful introduction of new products and services
- Define the marketing budget while consistently achieving marketing and commercial goals
- Pioneer an integrated sales and marketing approach to enhance customer success
- Spearhead a customer-centric go-to-market strategy through cross-functional collaboration and leadership
- Champion business modelling and development within the Service Economy
- Orchestrate the narrative development and implementation of sustainability initiatives

Vlerick Business School
-The People Manager (2021, certificate)
-Digital Leadership Program (2020, certificate)
-Master in Marketing Management, Post graduate (2001-2002)

University of Antwerp (UA)
-Master in Integrated Product Development (1996-2001)