Vera Vanstreels

Senior executive with 25+ years of experience accelerating growth, customer success, and go-to-market execution across the life sciences, MedTech and digital health industries. I help companies— from start-ups to global leaders—launch innovative solutions, scale internationally, and build long-lasting strategic partnerships with hospitals, pharma, biotech, and CROs. 

My career spans hands-on leadership roles in business development, sales, market expansion, and customer success, including impactful work with leading companies such as Fresenius Medical Care, Orthospine, Mission Bio, Ansell. I have a passion for market development, building global sales and customer experience teams, managing complex sales cycles, overachieving sales goals and handling all revenue generating processes within complex team-based sales environments. Via restructuring and acquisition, my companies appeared in the top 3 ranking of major leader with 60% market share. Thanks to my hunter and strong business acumen, I built a proven record of success for health startups in accessing new markets, new channels, increasing business with more than 500% in 3 yrs in healthcare, bioinformatics and ICT services.

I build bridges between commercial, technical, and product teams, always acting as the voice of the customer to deliver value-based solutions. Whether implementing go-to-market strategies in the Benelux, Nordics, DACH, or globally, I’m driven by a "can-do" mindset, analytical thinking, and a deep commitment to healthcare innovation.

My mission is to drive companies towards future growth and economic performance under the form of an acquisition, internal growth or restructuring while assuring more ease in doing business. My role as board member at CM Vlaanderen improved my strategic thinking, and I gained deeper insights in financial risk analyses. 

Thanks to my professionalism and commitment towards the customer, I'm very quick to adapt to different business cultures. I possess a healthy dose of curiosity and have a keen interest in the customer's business. 

I'm able to switch easily from a strategic and conceptual reflection to the practical realization and implementation of these concepts. 

Ansell                          Senior Manager Marketing & Business Development                             Jan 24- Present

• Market assessment for Ansell's Inteliforz Services
• Developed & managed (joint) go-to-market strategies with advisors
• Developed & managed marketing campaigns
• Implementation of sale strategy for SaaS solutions across EMEA
• Opportunity generation, identification & qualification ->200% growth of pipeline
• Supporting regions/distributors to drive growth
• Tracked Customer experience journey
• Specialism: SaaS – Services

Skills:   Hunter · Entrepreneurship · Cross-functional Collaborations · Go-to-market Strategy · SaaS Sales · Data Storytelling · Product Led Growth · Communication

Self-employed             Consulting projects for Healthtech, Pharma & Biotech’s:             Jan 23 – May 24

• Watson-Marlow
• Lablife Nordic AB
• Milvue SA
• Fluics GmbH          

Developing leaders and organizations to their full potential:

• LMI Belgium & Luxemburg

Skills: Start-up Consulting · C-Level Relationships · Business Strategy · Hospitals · SaaS Sales · Pharmaceutical Sales

Mission Bio                 Associate Director Business Development BioPharma Services  July 21 - Oct 22

• EU expansion targeting for Hospital labs, Pharma and Biotech’s
• Complex solutions (analyser, assays, reagents and software SaaS) for

biomarker development, Cell & Gene Therapy, Gene Editing

• Project Management
• Specialism: Biomarker Development, Cell & Gene Therapy, Gene Editing -

Drug Discovery - Pharma Services

Skills: Start-ups · Hunter · Entrepreneurship · Pharmaceutical Sales · Sales Strategy · Marketing Strategy · Drug Discovery · Translational Research · Biopharmaceuticals · Hospital Labs

Self-employed             Sales & Business Development Services                                      June 12 – July 22

• Commercial Consulting projects SaaS for Healthcare, Pharma and Biotech's:

* Cartagenia (acquired by Agilent Technologies) - Leuven - Belgium

* Agilent Technologies - Brussels - Belgium

* OncoDNA - Gosselies- Belgium

* Bluebee (acquired by Illumina) - Mechelen -Belgium

* Seqone - Montpellier - France

* Mission Bio - San Francisco - US

* Specialism: SaaS - NGS- Genomics -Cell& Molecular Biosciences - Pathology 

• Driving international growth across the complete user journey (from awareness to activation and retention) for health start-ups offering enterprise genomic software solutions SaaS (from data collection to data insights) for cancer research, translational & clinical research, pathology, genomics – clinics, academia, private labs, cancer research centres, biotech, pharma, CRO

Skills: Start-up Consulting · Hunter · Entrepreneurship · Deal Closure · Sales Strategy ·  New Business Development · Marketing Strategy · Customer Experience Management · SaaS Sales · Hospitals · Biopharmaceuticals

Orthospine                  Chief Commercial Officer (CCO)                                                     May 06 – Sept 11

• Full P&L - € 12 million p.a - yearly growth of 8% by restructuring, acquisition

and partnerships

• Team lead: 20 people
• Distributor for Medical Equipment, supplies and technical services
• Specialism: Medical Equipment - Technical Services for Sterilisation Wards

Skills: P&L Management · Sales Management · Change Management · Team Leadership · Communication · Establishing Strategic Partnerships · Customer Experience Management · Hospitals · Distributors · Tender Management

Medtronic (Bellco)      Sales Executive Europe                                                                    Dec 05 – April 06

• Market diversification
• Medical Equipment for Intensive Care
• Specialism: Medical Equipment for Sepsis Treatment

Skills:   International Sales · Business Development · Go-to-market Strategy · Cross-functional Collaborations · Hospitals

Fresenius Med.Care    Chief Operations Officer (COO)                                                         Dec 93 – Nov 05

• Full P&L for € 25 million p.a.
• Grew Belgian Subsidiary by driving commercial transformation, acquisition,

building partnerships - > 60% market share

• Improved customer excellence- > best reputation of operational excellence

within the dialysis industry

• Team lead of 21 people
• Technical Customer Service Manager (12 years)
• Customer Field Sales Support Manager (7 years)
• Project Management
• Specialism: Medical Equipment and Services for Hemodialysis – Acute Dialysis - Liver Dialysis

Skills: P&L Management · Customer Experience Management · Business Process Improvement · Team Leadership · Communication · IT partnership · Hospitals · Medical Devices · Healthcare IT · Tender Management

Baxter R&D Europe     Senior Research & Development Engineer Medical Devices        Aug 92 – Nov 93

• Development of Medical Devices
• Project Management - € 5 million p.a.
• Team lead of 4 people
• Specialism: Sterile Infusion bags

Skills: Research and Development (R&D) · Project Management · Cross-functional Collaborations · Hospitals · Team Leadership

Fresenius Med.Care    Senior Technical Sales Engineer                                                      Aug 91 – July 92

• Sales and field application specialist medical devices & equipment
• Pioneering emerging markets (paediatrics, gastro-enterologists)
• Specialism: Medical Equipment for registration of pH and Pressure in

oesophagus - Pediatrics and Gastro-enterology

                                   Skills: Business Strategy · Sales · Medical Devices · Hospitals

Electronic Development Engineer Medical Devices                                                             Sept 88 – July 91

• Development of medical devices & equipment: chronical dialysis catheter
• Creation of product marketing tools
• Project leader for engineering projects: production automatisation and testing

equipment for QA

• Project Management Finance: cost calculation of production - € 50 million p.a.
• Specialism: Medical electronical equipment for dialysis

Skills: Research and Development (R&D) · Medical Devices · Medical Technology · Hospitals

MSc Engineering – Electronics / Medical Engineering – KU Louvain (graduated 1987)

Master Business Economics – KU Louvain (graduated 1988)

Fellow Computer/Information Technology – KU Louvain (graduated 2001)

Master Interim Management – Vlerick Business School Gent-Louvain (Graduated 2012)