Marketing Manager - Zaventem, België - Engage ESM

Engage ESM

Geverifieerd bedrijf

Zaventem, België

5 dagen geleden

Geplaatst door:

Sophie Dubois

beBee Recruiter

Beschrijving

Publication Date:
Mar 28, 2023
Ref

No:
475750
Location:ZAVENTEM, BE, 1930
The Opportunity

This is a unique chance to join our fast pace Northern Europe & APAC Marketing and Communications team where our Belgium and Luxembourg business is rapidly growing and bursting with more exciting opportunities ahead. The Marketing & Communications Manager
Belux will play a passionate critical role in the success of our growth ambition with a firm focus on positively promoting and building brand awareness of our new digital scaleup company, SpinCo locally, driving customer centricity and employee engagement.
With your innovative and creative ways of thinking and your resultoriented approach, you are a team player who enjoys being hands on in deploying campaigns and will work closely with our main industries covering Public Sector and Defence, Healthcare and Life Sciences, Manufacturing, Energy and Utilities, Retail, Transport and Logistics, Financial Services and Insurance, and Telco, Media and Technology. As well as business lines products in big data and cybersecurity, cloud and digital technologies.
You will also be working closely with the Northern Europe & APAC Marketing and Communications team, the CEO Belux, the Belux Sales and Leadership Team taking ownership of the budget and the full marketing and communications mix of activities and measuring ROI success. In creating a new company (SpinCo), this unique opportunity provides exceptional scope to shape your marcoms plan and your career as you see fit.
The Team
Reporting to the Head of Marketing and Communications Benelux & the Nordics (BTN), you will be a team member of a dynamic, Northern Europe & APAC Marcoms team with colleagues across many countries and with a global marcoms network. Locally you will also join the Belux Leadership team working closely to achieve the business and marcoms objectives.
Message from the Hiring Manager

- "Hello, I'm Heidi and I am very excited to be leading our Northern Europe and APAC Marketing and Communications team as we embark on a new journey together, launching SpinCo (name to be revealed) - a new company of over ~50,000 people, a truly unique digital native scale-up I pride my team on having a fun and a positive atmosphere, one which is fast-paced but where we all support each other, try new things and have room to grow. I'm looking for a Belux Marcoms manager to own and drive marcoms within the region and look forward to hearing from you."_

The Role

Key responsibilities include:

Act as the brand guardian for SpinCo and its new brand and values, ensuring all communications (internal and external) are delivered with a cohesive message and consistent branding & tone of voice.
Plan, manage and deliver the Marketing and Communications strategy that supports the key deliverables and business pipeline strategy for Belux.
Foster and build a strong positioning in Belux and markets through thought leadership and impactful content through online and social media channels.
Deliver customer centricity and engagement through targeted industry and business line campaigns and events, global campaigns locally, and country specific campaigns and, using both online and offline marcoms channels ensuring that our clients and prospects are targeted appropriately and engaged with the highest impact.
Work in close collaboration with our Client Executive Partners/Sales Leads for client engagement and event activities, as well as the NE events manager in planning/timescales to ensure maximum attendance.
Work with our internal marcoms agency and thirdparty experts and agencies to help execute on key programs where specialized expertise or additional resources are required.
Manage the Belux marcoms budget. Support ensuring business value is delivered, targets are met, and budget is spent on activities that best deliver the marcoms strategy.
Forecast, measure and report on the impact of the marketing activities to stakeholders.
Ensure all key messages for internal communications (i.e. comms channels, staff engagement sessions) are aligned with external communications (i.e. Press Releases, Social Media) and deadlines are met. Collaborate with the NE People Engagement and Employer brand team to share campaign and event stories with our employees to help build pride.
Work with the Head of PR, external comms and reputation management team, Global PR team and PR agency on campaign activities for media and support crisis communications raising the profile of SpinCo across Belux.
Work with the Head of Digital for NE to deliver on activities.
Be flexible in working hours to cover events and be able to travel across the Belux when required.
Flexible working home or hybrid (or nearest office location).

Required skills and experience: