Junior CRM Analyst - Brussels, België - Nestle
Beschrijving
Position Summary
- Do you have a passion for data, insights, and coffee? Do you want to work together with the teams towards the most performing plans for the Belux market? By joining our CX&I team, you will be working on customers insights, analytics and campaign segmentation. The role will also consist of updating & interpreting KPIs._
A day in the life of a CRM data analyst:
Marketing Activities B2C:
- In charge of customer segmentation & profiling
- Perform target selection & optimization of marketing activities
- In charge of Adobe setup for several campaigns and support on Nessoft setup
- Assessment reports (post analysis) for all major coffee and machine promotions
- Perform analytical & statistical analysis (SQL CKLR, SPSS Modeler,...) and Knime, Snowflake as from October 2023.
Key Performance Indicators:
- Manage recurrent CRM reports for B2C
- Track Marketing complaints level
- Successful targeting for marketing campaigns
- Qualitative post analysis delivery
- Present status of Database KPI's at marketing meeting with highlights
The Nespresso Marketing team consists of 17 people operating in 4 distinct teams: Brand, Product, B2B and Customer experience & insights.
The CX&I team collaborates with all the departments (Channels, Demand & supply, B2C,..) to feed with data, insights and also our colleagues from marketing and be the guardians of net acquisition.
What will make you successful- Degree in mathematics/Statistics, or economic studies with large quantitative component
- 12 years experience in data analytics related activities.
- Mastering Knime, Snowflake, Adobe is a plus
- Analytical experience using software tools in a businessoriented environment.
- Willingness to learn & proactivity
- A fulltime position located in Brussels;
- Hybrid working (23 days / week homeworking);
- Excellent benefits, including an annual target bonus;
- A variety of professional trainings and development programs;
- Various career opportunities, both in Benelux and internationally;
- Professional working environment, team spirit, company pride and passionate colleagues.
- You will contribute to make Belux a better coffee place
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