Digital Content Marketeer - Gent, België - Karo Healthcare

Karo Healthcare

Geverifieerd bedrijf

Gent, België

2 weken geleden

Geplaatst door:

Sophie Dubois

beBee Recruiter

Karo is at an exciting stage in its journey to become a €1 billion European leader in consumer healthcare._

Our purpose is to deliver better everyday health through smart choices and after a series of exciting acquisitions, we now own a strong portfolio of consumer healthcare brands, including E45, Decubal, Nailner, CCS, Multi-Gyn, Flux, Paracet, Alpha Foods, Remescar and Nutravita across Global markets. _
Alongside a continued active M&A agenda, our target is to accelerate the growth of our current brand portfolio, growing 710% CAGR over the next 3 years. For our priority brands, this means doubledigit growth, equating to growth well ahead of the category. To achieve this, we must serve consumers better than the competition and for Karo, this requires a transformation in how we build our brands, innovate and go to market. _

To further develop the digital marketing team of the Remescar skincare brand we are looking for a Digital Content Marketer.

As Content Marketer you will be a key contributor within the company and marketing team.

The role

You are at the center of the interaction of the Remescar brand with consumers: digital content. This role oversees all content marketing initiatives, across multiple platforms and formats to drive sales, engagement, conversion, retention and customer loyalty
You ensure all content is onbrand, consistent in terms of style, quality and tone of voice; optimized for search and customer experience for all channels of content and for each buyer persona
You identify new ideas for creative campaigns and you define the rollout plan to all digital channels in collaboration with the eCommerce Manager, Marketing Manager, Performance Marketer and Creative Lead
You develop a multichannel content calendar
In collaboration with the Performance Marketer you extract the right learnings, identify and implement best practices, and you optimize the content marketing strategy for next upcoming campaigns

Requirements:

You have a Bachelor's degree or equivalent in communication or digital marketing
Minimum 4 years of experience in digital content marketing or in a digital brand marketing
You are familiar with digital brand marketing and know how to translate an idea into a creative and content campaign
You know all the ins and outs of social media channels as Facebook, Instagram & Pinterest

- & blog content

You have experience with campaigns to drive ecommerce sales. You know how to interpret the KPI's like ROAS, CPA, CR, CTR,
You have a no nonsense and cando mentality and you are a team player eager to learn and share with local and international colleagues
You are a native Dutch speaker and fluently in English (any additional language is a plus)
You have an affinity and passion for skincare & cosmetics, you are always looking to expand your knowledge on this topic

Benefits

Opportunity to create, grow, and encourage
Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
Flexible schedule and life work balance
Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
Very positive work environment in a young, international, and motivated team
Startup spirit while being a part of the large international organization with strong values