Global Director B2C Marketing - Brussels, België - Radisson Hotel Group - Corporate Office - Marketing & Digital

Radisson Hotel Group - Corporate Office - Marketing & Digital

Geverifieerd bedrijf

Brussels, België

1 week geleden

Geplaatst door:

Sophie Dubois

beBee Recruiter

Beschrijving

Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries.

The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can service ethos.

People are at the core of our business success and future.

Our people are true Moment Makers and together we bring the culture, spirit, environment, and opportunities that empower you to be your best, every day, everywhere, every time.

Together, we make Every Moment Matter.

This position is based in either Brussels or Madrid

Description:

Responsible to coordinate among all marketing disciplines - B2C, B2B, Social media & PR, Digital, loyalty and e-commerce, and area Marketing Heads.

Bring a global vision and define guiding principles. Definition and delivery of our key messages.
Create a coordinated annual marketing strategy and Go To Market plan according to business needs, and activating our consumers across all our channels
Recommending best allocation of available funds per disciplines and areas to achieve our business goals and ensures the regular follow up of the budget allocation and spending
Providing strategic support and guidance to all Area Marketing Head and coordinate the relation among the areas/region considering feeder markets

Responsible to drive RHG awareness thought the content and content distribution strategy

Define the correct annual strategy for the content generated according to the business needs and brand strategy, and cascade to the field activation team together with Social, PR
Define strategy and coordinate the relation between feeder and outbound markets

Content distribution

Make sure that the content is distributed properly, assure formats, automatization, and languages, together with creative service
Oversee openings strategy, followup and rollout in coordination with PR and Social Media Team

Responsible to drive conversion and system contribution, thought tactical campaigns and promotions, analyse, enhance, and improve current results/processes

Responsible for developing and leading a strategic Partner Marketing approach

In this role, the B2C Marketing Director will need to demonstrate a positive energy and strategic and leadership capabilities to drive and update global integrated calendar and push synergies across all disciplines and areas securing perfect execution and timelines respect

Some of the Key Responsibilities include:

Responsible to coordinate among all marketing disciplines. Attitude and collaboration skills are key.
Support and act as an ambassador of the new nontraditional marketing strategy
Responsible to drive RHG awareness thought the content and content distribution strategy
Transfers the Marketing strategy to concrete operational plans, campaign and activation calendar cross area and disciplines at B2C level.
Responsible to drive conversion and system contribution, thought tactical campaigns and promotions, analyse, enhance, and improve current results/processes
Lead the strategic definition and development of a partnership and promotion activation practice aiming at amplifying RHG key messages and positioning with relevant brands and activating new relevant audiences to engage with RHG
Manages department budget, ensuring that costs and departmental inventory is controlled, and that target productivity and performance levels are attained.
Actively participates in defining and aligning the Marketing & Communication Strategies across all areas and channels in EMEA for B2C.

Some of the skills we value for this position:

Proven experience in strategic non-traditional marketing position with similar roles
Experience in brand building and activation with limited budget and thought digital channels
Experience in partnership and media promotion
Digitally savvy.
High exposure to technological environments where the ecommerce plays a vital role in the strategy deployment
Solid experience in management
Positive energy and capacity to motivate
Strong leadership, capacity to influence and manage stakeholders.
Strategic vision, capacity to anticipate trends.
Analytical thinking and financial rigor.
Success driven, high ambition.
Project management skills.
Transversal collaboration with Sales, Revenue, Finance and operations.
Capacity to contribute to build the company strategy together with the Executive Committee team

Minimum education:

National academic qualifications

Minimum experience:10+ years of experience in reputed marketing Travel/Leisure/Entertainment/Consumer companies/Upper mid scale companies

Language skills:
Very good command of written and spoken English

"Radisson Hotel Group is a leading hospitality company serving as a true host and best partner to guests, owners, business partners and talent. Our eight unique hotel brands offer award-winning and exceptional hotel