Head of New Product Strategy Premium Iols Portfolio - Mechelen, België - Bausch + Lomb

Beschrijving

Bausch+Lomb is recruiting

We are recruiting for permanent position in one of our European locations ( France, Italy, the Netherlands, Germany, or the United Kingdom).

OBJECTIVE /PURPOSE OF JOB:

Define/propose to the VP surgical international and Director of Marketing the "new product's strartegy" based on market feedback, KOL's meeting, competition intelligence, market's data and international marketing input.

When decided/validated represent the international surgical team in front of the global R&D organization based in the USA, sharing feedback, following up new products development, continuously sharing the status and changes with the member of the Surgical international team making sure the voice/needs of international surgical will be considered for new product development.

Interaction with the Clearwater site:
participate to all calls/meeting organized by the R&D and project managers

Interaction with the international marketing & sales organization:

Strategical recommendations:

understand the market expectation (KOLs), the competitive landscape and commercial needs, find synergies and complementary projects with other surgical businesses to translate this information into clear strategic recommendation for the international Surgical VP (and the international Marketing director) and translate it after validation into precise requirement for the R&D team.

Support marketing manager building communication and advertising by providing clinical/scientific rational & training, supporting key selling point. Participate in symposia, sales meeting, and KOL's events


Coordinate and prepare the launch of the new products: positioning, marketing, training

Support the commercial team within its interaction with Clearwater, answering questions, addressing challenges with the right stakeholders.


KEY DUTIES AND RESPONSIBILITIES:

Define the Strategy for new product development and follow up all development phase representing the voice of the Surgical international team:
Define and propose the strategy for new product development based on Competitive analysis, commercial feedback, markets data, KOL's input

Follow up/participate to all phases of new product development

Participate to all calls and meeting with US Global R&D teams

Provide technical knowledge and project management expertise to project programs (in various functional areas as necessary) to ensure proper focus and advancement.

Along with team members, interpret & elaborate design goals into measurable design input & output.

Act as product expert during complete product design and product transfer phase for new products

Always focus on KPIs making the difference with competition considering cost improvement

Organize Focus group (External and internal), advisory board, product test in feedback session before defining design input requirement as well as during all the development of the products (in filed product testing/validation)

Coordinate and prepare new product's launches with the international marketing team:

Support international marketing for new product launches:
Provide regular update to the International Marketing team on development status and agree potential changes with the team

Deliver training to the marketing team

Providing material and information (content) to Marketing, supporting product positioning, pricing, branding as well as training package for the International trainer manager.

Manage new product's introductions - pre-launch and launch planning Initiate, monitor and coordinate initial phase of product launches and provide customer feedback to Development Group Define Product needs, propose strategies, design requirement based on Customer/markets' needs

KOL Identification, Mapping and Development

Collaborate with the clinical and medical group for pre and post launch studies

Actively participates in international congresses, Symposiums, and any other customer events


QUALIFICATIONS AND EXEPERIENCE:

Science or business graduate with product management and/or marketing/sales experience in the same area

Significant experience in the medical device industry including proven track record in product management

Experience in training/coaching and/or matrixial/horizontal management

Experience in managing budgets and sales forecasting

Demand forecasting and distribution channel management


ESSENTIAL SKILLS AND COMPETENCIES:

Real attraction/passion for international Mindset, culture behaviour, being able to adapt to each style making people delivering with their own strengths, habits and local usage

A passionate and enthusiastic champion who will maximize their potential to make an impact

Appropriate gravitas for the seniority of the role but also hands-on

Initiative - able to operate with autonomy knowing when to consult / inform Bausch