Senior External Communication Expert - Brussels, België - Verisure NV

Verisure NV
Verisure NV
Geverifieerd bedrijf
Brussels, België

1 maand geleden

Sophie Dubois

Geplaatst door:

Sophie Dubois

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Beschrijving

Job Summary
We are seeking an experienced External Communication Expert to join our team.

With a minimum of 5 years of experience, you will be responsible for three key pillars:
1/ Branding and Above the line campaigns

2/ PR and Social Media organic communication

3/ Content generation


As a skilled communicator, you will play a crucial role in enhancing our brand presence, driving engagement, and effectively reaching our target audience.


Responsibilities

Branding and ATL Campaigns:

  • Develop and implement comprehensive branding strategies to enhance brand awareness and consideration in the Belgian market, with the final objective of generating more demand of our products and services.
  • Monitor on a daily basis our ATL campaigns, to coordinate and align with broadcasters.
  • Collaborate with internal teams and external agencies to create impactful ATL campaigns, including TV, radio, digital video,...
  • Ensure consistent brand messaging and visual identity across all ATL channels.
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
PR and social media organic communication (leveraging external agencies):

  • Work closely with external PR agencies to develop and execute PR strategies, building positive relationships with relevant media outlets, influencers, and stakeholders.
  • Develop and maintain an active presence on social media platforms, engaging with the target audience and fostering meaningful conversations.
  • Create compelling and shareable content, including articles, blog posts, and social media updates.
  • Collaborate with external agencies to manage social media advertising campaigns, ensuring optimal targeting and results.

Content Generation:

  • Develop a content strategy aligned with the brand and target audience, focusing on video and picturebased content.
  • Coordinate and oversee the production of highly relevant assets, managing external partners with "fit for purpose" and cost control perspectives.
  • Capture visually appealing pictures that effectively convey brand messages and engage the audience.
  • Ensure all content adheres to brand guidelines, is optimized for various platforms, and supports overall communication objectives.

Qualifications

  • Excellent written and verbal communication skills in Dutch with English proficiency as an asset.
  • Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
  • Minimum of 5 years of experience in external communication roles, with a focus on the Belgian market.
  • Proven track record of successfully developing and implementing branding and ATL campaigns.
  • Good understanding of PR and social media strategies, including experience working with external agencies.
  • Proficiency in content generation, particularly in video production and photography.
  • Solid knowledge of social media platforms, analytics tools, and content management systems.
  • Ability to work collaboratively with crossfunctional teams, external agencies, and stakeholders.
  • Strong project management skills, with the ability to prioritize tasks and meet deadlines.
  • Creative thinking and a keen eye for detail, ensuring highquality and engaging content.

What do we offer

  • The chance to be part of a dynamic and professional environment; a fastdeveloping organization with strong ambitions.
  • A new working environment that focuses on employee wellbeing and digital working.
  • 2 days of homeworking/week
  • Different possibilities to develop your career and competencies in an international group.
  • A competitive salary and attractive fringe benefits (car+fuel card, phone, meal vouchers, insurances ) & last but not least, we will secure you and your family through our employee purchase program.
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