Junior Online Marketeer - Gent, België - Vlerick Business School

Vlerick Business School

Geverifieerd bedrijf

Gent, België

3 weken geleden

Geplaatst door:

Sophie Dubois

beBee Recruiter

Beschrijving

Do SEA and performance marketing make you tick? Are you the enthusiastic, analytical and proactive colleague that will help us realise our ambitious plans to grow the Vlerick community of positive change-makers? Would you love to bring your ideas to the table to generate qualitative leads for our DBA & MBA programmes and help convert them. Let's talk

JUNIOR ONLINE MARKETEER
Vlerick Business School is a
triple-accredited, international business school at the heart of Europe.

We strive to make a difference, offering high quality, interactive and impactful learning journeys and in doing so, helping form
positive change-makers with a vision that is rooted in a dream.

Vlerick is a school, but it is run as a company, aligned with the high standards we foster in our different programmes.

We are looking for an enthusiastic and driven
Junior Online Marketeer to join our
Post-experience Degree Programmes (MBA & DBA) team

The job

As Junior online marketeer you will be involved in the roll out & execution of the different marketing plans for our MBA and DBA programmes.

By performing a variety of tasks you contribute to the team's mission to generate qualitative leads for our MBA and DBA programmes (for executives and experienced managers) and maximise conversion.

Set up and manage online advertising campaigns. You monitor the results of our online campaigns and continuously optimize in order to maximize ROI.
Set up landing pages for online campaigns, in close cooperation with our digital campaign manager.
Increase our traffic through SEO.
Initiate and analyse automated flows for lead nurturing & conversion.
Assist MBA & DBA colleagues in web related matters, in close cooperation with the web master.
Are responsible for putting content on our programmes online (events, white papers,) and promote them.
Are responsible for reports and dashboards on the ROI of online advertising for the MBA & DBA programmes and linking it to the department's KPIs and business objectives.
Create an integrated online marketing strategy together with our marketing manager.
Follow up on the latest trends in online marketing, benchmark and update our approach.
Summarize learning lessons and share best practices with colleagues.

You

Are an analytical digital native and are passionate about online marketing, performance marketing, lead generation and lead conversion. You are eager to deliver top notch online experiences.
Have a proven track record of working with high volume campaigns in Google Ads, Google Display, Meta Ads (Facebook, Instagram Ads)and LinkedIn Ads (1 to 2 years). Experience with more advertising platforms (TikTok, Snapchat, Bing Ads, Pinterest etc.) is an asset.
Have an indepth understanding of GA4 (regular expressions, attribution,), Google Data Studio, Google Tag manager, Google Search console and are familiar with A/B testing.
Have experience with CRM reporting (Salesforce, Microsoft Dynamics etc.) or other reporting tools.
Have excellent written and verbal communication skills in English. Dutch is an asset.
Have commercial flair and are results driven.
Have relevant, handson online marketing experience. Experience in working in an agency, in working with marketing automation software and/or having knowledge of PowerBI is a plus.
Have a genuine interest in technology and new tools.
Are eager to join forces with the Digital Campaign Manager, with online marketing colleagues from other business units and you love to share knowledge and ideas.
Have a proactive, flexible, and entrepreneurial attitude and can work autonomously.

#ProudtobeVlerick

Autonomy and responsibility in a challenging work environment.
A dynamic, open and international company culture.
Opportunities for professional and personal growth.
Fun colleagues to work with
Flexibility; 30+ holiday days, working on our campus in the city center of Ghent or Leuven, in Brussels (5min from station North) or from home.
Flexible benefits based on your individual needs.
Be a part of something bigger and inspire people to live, learn and leap.

**Take the leap and join us