- You guide your clients, ask the right questions, and work closely with colleagues from Strategy & Data and our media exchange team to deliver the best possible data-informed media recommendation, that you can defend with numbers and rationales. This includes, amongst others, budget allocations, media mix scenarios and more.
- You have a Test & Learn mindset and continuously challenge clients and internal teams with proposals of new channels, formats, audiences, or other tactics.
- You start from data analysis and directives conducted by Data Analysts and Strategists and are able to translate their insights in objectives, audiences and the competition in a comprehensive connection plan that starts from Paid Media but doesn't stop there.
- You have frequent client contact, supported by the Client Lead, to build trust through effective communications (meetings, calls & emails).
- You assure a flawless follow-up of media flowcharts, media activations, the invoicing process and campaign's performance monitoring and reporting to the client together with a Media Planning Executive.
- You have an interest in media and market evolutions and innovation and maintain strong relationships with media suppliers.
- You are a coach to the Media Planning Executives, while being supported by a Media Planning Director and the Heads of Strategy & Data that are present to guide you in your next steps in the Planning journey.
- You are curious, honest, brave, generous and take ownership. You are ready to help us realize the impossible, while having some fun in the process.
- You have a critical mindset, because you are committed, and want to put it to use to shape progress for brands, people, and society.
- You have a broad field of interests and an interest in brands, marketing, and communications.
- You have a firm understanding of marketing objectives and strategies, the consumer – product relationship, advertising strategy and consumer – media relationship.
- You have a minimum of 3 years' experience in both digital and offline media planning, across all channels and understand how to navigate the fragmentation of consumer attention and media consumption.
- You're able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure when needed.
- You have excellent communication, presentation, and interpersonal skills.
- You can work independently and manage multiple priorities in a fast-paced environment.
- You are fluent in English and Dutch and/or French.
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Media Planning Manager - Sint-Jans-Molenbeek, België - Publicis Groupe
Beschrijving
Job Description
In this function, you work within the fun-loving and diverse Strategy & Data team of Publicis Groupe. You will be showcasing your (lack of) music taste in multiple Spotify-playlists with your colleagues and support them with your knowledge and skill in data-informed media planning and innovation in the Age of Fragmentation.
YOUR KEY RESPONSIBILITIES
You'll be responsible for developing and executing effective and data-informed media campaigns that achieve our clients' marketing objectives. To make this happen, you will work closely with internal teams and external partners to identify target audiences, select media channels, and optimize campaign performance.
What follows is our wish-list, not our checklist. We won't be looking for ticking all the boxes, that's why this isn't a real list either. It's here to give you an accurate feeling of what being a Media Planning Manager entails if you ask us.
Qualifications
WHO ARE YOU?
This is what matters most to us. We can teach you our methods, processes, and frameworks, but you can teach us to make them work. As a Media Planning Manager, it is your courage, thinking and how you connect with others that makes the real difference. The role is always adapted to the personality, never the other way around.
