Trade Marketeer - Berchem, België - WS Optical

Beschrijving

WHO WE ARE

• We are _
  _EssilorLuxottica__, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world's evolving vision needs and the global demand of a growing eyewear industry. _
• With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to "see more and be more" thanks to our innovative designs and lens technologies, exceptional quality and cuttingedge processing methods. Every day we impact the lives of millions by changing the way people see the world._

JOB SCOPE AND MAIN RESPONSIBILITIES:

As Trade Marketer for BELUX, you will be in charge of executing B2B and B2C marketing activities for Independent Eye Care Practitioners (iECPs) and Buying groups for BELUX.

Focus will be frames and lenses for different brands of EssilorLuxottica.

You will increase brand preference through trade marketing activations and promotional campaigns based on the plans coming from HQ and local sales.

You will maximise product and categories visibility and support our products in-store with our iECP's. F.e. tailor made window executions, product launches, instore POS materials etc.


Your main tasks will be:

• Position our brands as the best partner for Iecp and Buying groups in the BELUX by supporting and execute the trade marketing plans for the region.
• You will help to position our customers in BELUX and make them best in class in the region vs. competition.
• Execute quarterly the trade marketing plan, ensuring customers' needs are addressed and including market specificities.
• Adapt in Dutch and French (with the help of a translation agency) of English Marketing materials on products and brands and will distribute it to your local iEcps.
• Coordinate the communication of product launches, price updates, product and pack changes in collaboration with Product Management team North Europe.
• Animate and support B2B community through dedicated and efficient communication at all channels and platforms; newsletters, b2b websites, trade press, fairs, roadshows, etc.
• Collaborate with the (customer) sales team and with customers from all channels, to gain an understanding of the market dynamics and to identify market needs and future solutions.
• Collaborate with the North Centers of Expertise to share your market inputs and will have to proof read all the tools from the Product & Digital North teams.
• Administrational task like reporting, invoicing, PO's (SAP) etc are part of the job as well.

CANDIDATES PROFILE:

• With a
  Bachelor in Business/Marketing, you already have some experience in
  Trade Marketing, ideally in an International Environment (
  24 years).
• You speak
  English, French and Dutch

:

• You have excellent communications and organizational skills and are a digital savvy in a way that you can work with excel and different platforms to organize our trade marketing needs.

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Customer Focus:

Knowing and collaborating with customers, collecting and acting on customer feedback and their needs, proposing improvements
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Organized:

strong in working with different projects, different files and several different platforms.
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Interpersonal Savvy:

Building networks and relationships, communicating, influencing, seeking win-win solutions to problems


WHAT WE OFFER:

• Thrilling workdays filled with excitement and challenges
• Unlock the opportunity to forge lasting connections with valued internal and external clients
• Join and lead a vibrant and supportive team you can always count on
• Step into the dynamic world of an international company, shaping the future in pharmaceuticals, production, and fashion all at once
• Experience the best of both worlds: the independence of autonomous work alongside the camaraderie of a collaborative team
• Every day is a new adventure, an opportunity to discover something different
• Take on the challenge and thrive in an everevolving environment
• Enjoy an enticing salary package paired with an array of attractive fringe benefits