Assistant marketing manager - Brussels
1 dag geleden
Functieomschrijving
The RoleAs our Assistant Marketing Manager, you will be the guardian of our brand and the voice of our characters.
Your mission is to drive foot traffic, manage high-stakes IP partnerships, and create "wow" moments for thousands of families every month.
Key ResponsibilitiesIP Brand Guardianship:
Act as the primary liaison with global licensors, ensuring every social post, flyer, and in-park mural meets strict brand guidelines.
Strategic Campaigns:
Develop and execute a 12-month integrated marketing calendar aligned with school holidays and IP anniversaries.
Digital Storytelling:
Lead our social media strategy, creating vibrant content that captures the magic of character meet-and-greets and themed play.
Local Partnerships:
Build relationships with local schools, community groups, and influencers to drive group bookings and seasonal event attendance.
Data-Driven Growth:
Monitor KPIs like ticket conversion rates and average guest spend to continuously optimize marketing spend.
Who You Are
The Pro:
You have 3+ years of marketing experience, ideally within the attractions, entertainment, or retail sectors.
The Negotiator:
You are comfortable managing complex stakeholder relationships and navigating licensing approvals.
The Creative:
You can write compelling copy and have a sharp eye for visual design.
The Strategist:
You are a data-driven decision-maker who can manage a budget with precision.
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