Performance Audience Specialist - Brussels, België - Nestle

Nestle

Geverifieerd bedrijf

Brussels, België

5 dagen geleden

Geplaatst door:

Sophie Dubois

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Position Summary

Are you a digital performance expert with a handson mindset?_
The Nespresso Performance Specialist is in charge of developing, implementing, optimizing & coordinating digital projects, with the end goal of increasing online visibility and sales. It is a varied role with impact consisting of a mix of strategic & operational tasks._

A day in the life of a Nespresso Performance specialist:

Implementing the local online strategy, assembling brand and sales initiatives, from traffic acquisition to conversion and retention, in close collaboration with the e-bizz department.
Managing & developing digital marketing campaigns from localization of the assets, defining the strategy together with the agency and analyzing results for B2C & B2B across various digital channels (Meta, Google, LinkedIn, YouTube & TikTok)
Coordinating the online planning with the digital agency and challenging campaign strategies & budgets for B2C & B2B.
Keeping the digital budget up to date
Analyzing campaigns and making suggestions/ taking out learnings for future campaigns
Keeping in touch with Nespresso HQ digital department for the implementation of new tools & new digital strategies.

What will make you successful:

Minimum 2 years' experience in Performance Marketing
Deep knowledge of digital trends & innovations and online business models.
Solid experience in Digital Marketing activities to drive traffic on websites (SEO, SEM, Affiliation, Display ).
Strong analytical skills and Web Analytics knowledge (Google Analytics certification a plus) as well as of A/B testing and integrated Martech tools
Experience in eCommerce Operations (Content Management, eMerchandising & Personalization)