Head of Omnichannel - Asse, België - Miele Belux
Beschrijving
As Head of Omnichannel - Performance Marketing you are responsible for driving immediate and measurable on/offline activations and conversions. The ultimate goal is a continuous optimization of the on/offline campaigns and measurements for maximum efficiency across all channels.You will mainly work on the Consideration/Conversion part of the Customer Journey.
Together with the Head of Brand and Head of Content Management you will ensure consistency and delightful experiences across all channels and customer trust-touchpoints.
What you will be doing:
- Performance Marketing_
- Develop on/offline advertising campaigns across different channels, like SEA, social media advertising, EDM's, CEP,
- Drive campaigns from planning to execution and beyond, to meet key performance metrics in full alignment with HQ plans and benchmarks.
- Constantly optimize marketing activities to improve ROI, CPA, ROAS and CPO.
- Allocate budgets and analyse and recommend modifications to ad spends. On a longterm contributing to an attribution model approach.
- Collaborate with content management team to guide A/B tests, incrementality tests and spend scaling tests on campaigns online and offline to identify for bestinclass effectiveness and efficiency.
- Test new channels and trends in full alignment with HQ.
- Work in cooperation with Publishers/Retailers/Trade Partners to develop on/offline advertising campaign to drive efficient conversions.
- Data Analysis_
- Define precise metrics to evaluate marketing activities and monitor them to measure their
- Define precise and sustainable targeting and segmentations.
- Provide transparent, tangible and quantifiable data to assess the effectiveness of the strategies and make datainformed decisions.
- Media Agency Management_
- To work with local agency partner to maximize impact and efficiency on media investments in full alignment with internal stakeholders and global guidance.
Why you should choose this job at Miele:
At Miele, we are committed to talent, growth and sustainability.
We are building a diverse and inclusive work environment where everyone gets equal opportunities and can be the best version of themselves.
Working from your talent makes you happy and gives you energy and desire to make a difference.Together, we work on innovative solutions that not only contribute to the success of the company but also have an impact on society.
We offer you:
- A permanent contract.
- We supplement your salary with nice extras: insurances, meal vouchers, bonuses, cafetaria plan, eco vouchers, discounts on company products, etc.
- Company car, charging card, laptop and iPhone.
- 6 days flextime and 3 extra days leave on top of the legal 20 days leave.
- Flexible working hours, combined with teleworking so that you can find a good balance between your work and your free time.
- A modern working environment and the necessary tools to work optimally.
- A strong brand and a stable family business that attaches great importance to customer satisfaction.
The Head of Omnichannel - Performance Marketing we are looking for:
- Holds a Master's Degree, preferably in economics
- Has a proven track record with Omnichannel Management preferably in the durable consumer goods sector
- Good knowledge of platforms such as Facebook Ad Manager, Bloomreach or similar, Google Analytics is a prerequisite
- Has experience with or understanding of relevant systems and IT tools
- Is fluent in Dutch, French and English, and has excellent presentation skills
- Is customerfocused and has a pragmatic attitude
- Solid collaborator & influencer, used to working in an international setup.
- Is a strong decisionmaker with commercial business feel.
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