Digital Marketing - Brussels, België - AMA European Consulting
Beschrijving
The Marketing Specialist is responsible for developing and executing marketing strategies topromote products, services, or brands and drive business growth. They collaborate with cross
- functional teams to plan and implement marketing campaigns, analyze market trends, and
identify target audiences. The Marketing Specialist plays a key role in creating compelling
content, managing digital marketing channels, and measuring campaign performance to
achieve marketing objectives and maximize ROI.
Responsibilities:
Marketing Strategy:
Develop and execute marketing plans and strategies to achieve business
objectives, increase brand awareness, and generate leads or sales.
Campaign Management:
Plan and coordinate marketing campaigns across multiple channels,
Content Creation:
Create engaging and persuasive content for marketing materials, including
Market Research:
Conduct market research and competitive analysis to identify market
trends, customer needs, and opportunities for diƯerentiation.
Audience Segmentation:
Define target audience segments and buyer personas based on
demographic, psychographic, and behavioral factors to tailor marketing messages and tactics.
Digital Marketing:
Manage digital marketing channels, including SEO, SEM, social media
Analytics and Reporting:
Monitor and analyze marketing performance metrics, including
website traƯic, conversion rates, and campaign ROI, and provide actionable insights and
recommendations for optimization.
Brand Management:
Maintain brand consistency and integrity across all marketing
communications and channels, ensuring alignment with brand guidelines and values.
Collaboration:
Collaborate with internal teams, including sales, product management, and
creative services, to align marketing eƯorts with business goals and objectives.
Continuous Improvement:
Stay updated on industry trends, best practices, and emerging
technologies in marketing, and leverage new tools and strategies to optimize marketing
eƯectiveness and eƯiciency.
Required Skills:
- Strong understanding of marketing principles, concepts, and best practices.
- Excellent communication and storytelling skills, with the ability to craft compelling messages
marketing, and marketing automation platforms.
- Analytical mindset and proficiency in marketing analytics tools (e.g., Google Analytics,
- Creativity and innovation to develop unique and impactful marketing campaigns and
- Strong project management skills to manage multiple projects and deadlines simultaneously.
- Collaboration and teamwork skills to work eƯectively with cross-functional teams and
- Adaptability and flexibility to adjust strategies and tactics based on market trends and
- Attention to detail and commitment to producing high-quality, error-free marketing materials.
- Results-driven mindset with a focus on achieving measurable outcomes and ROI.
Education and Experience:
Bachelor's degree in marketing, communications, business, or a related field.
Proven experience in marketing roles, with a track record of successful marketing campaigns
and initiatives.
Certification in digital marketing or related areas (e.g., Google Ads, Facebook Blueprint) is a
plus.
The Marketing Specialist plays a critical role in driving brand awareness, customer engagement,
and business growth through strategic marketing initiatives. By leveraging their expertise in
marketing strategy, digital channels, and analytics, they contribute to the success of marketing
eƯorts and help organizations achieve their marketing goals and objectives.
Job Type:
Freelance
License/Certification:
- workpermit (preferred)
Work Location:
In person
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