Social Media Expert - Brussels, België - ICF

ICF
ICF
Geverifieerd bedrijf
Brussels, België

1 week geleden

Sophie Dubois

Geplaatst door:

Sophie Dubois

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Beschrijving

Job Description:


  • ICF Next is one of Europe's leading integrated communication agencies, specialising in largescale campaigns across the European Union.
We are looking for a dynamic team player to fill the position of Social Media Expert. This role would be based at one of our client's premises.- The services involve:

  • Interacts with users of social media platforms to respond to their questions and suggestions in line with corporate objectives and priorities
  • Creates daily content involving multiple departments and builds and maintains a distribution network on various social media sites.
  • Ensures continuous participation in online conversations and acts as a mediator.
  • Identifies threats and opportunities in usergenerated content surrounding the contracting authority's brand and reports back to internal stakeholders.
  • Closely collaborate with internal teams (web, audiovisual) to design and implement social media measurement strategies across social media platforms.
  • Establish shortterm and longterm KPIs for social media advertising (both paid and organic), and develop campaign reporting schedules.
  • Setup, implement and optimise social media advertising campaigns
  • Gather, analyse, and interpret social data, using the analytics tools providing(with a focus on uncovering actionable insights that will optimise the social media strategy.
  • Provide both regular and ad hoc reporting, analysis, and insights around social behaviour, social advertising opportunities, and social campaign performance.
  • Regularly monitor social media performance.
  • Analyse key trends in relevant content and activity.
  • Evaluate the impact of social media initiatives.
  • Evaluate the outcome of social media testing
  • Other skills needed:
  • 2+ years of experience
  • Ability to autonomously research content, excellent writing skills and have the ability to translate difficult policy language into understandable content
  • Creativity, supported by evidence of original
  • 30strategies/content developed
  • Ability to identify risks and opportunities in usergenerated content
  • Experience with social analytics tools and/or reporting
  • Experience with Facebook business manager or similar social media advertising tools
  • Ability to interpret multiple data sources to find and tell the story behind the numbers
  • Knowledge of search engine optimisation
  • Ability to communicate results to stakeholders
  • English: Understanding (C1), Speaking (C1), Writing (C1)
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