- Monitor, organize, and continuously improve the sourcing of relevant contacts in large enterprises (1,000+ employees).
- Build and maintain structured contact lists by: — Account segment — Segment / seniority level / role — Use case (grants, sponsorships, volunteering, CSR, etc.)
- Work with tools such as LinkedIn Sales Navigator, data enrichment platforms, and HubSpot to ensure data accuracy and relevance.
- Execute outbound campaigns through multi-channel sequences (email, LinkedIn, light calling where relevant).
- Personalize outreach based on: — Role and responsibilities — Industry and company context — Known pain points related to social impact management
- Continuously test and optimize messaging, sequences, and timing.
- Monitor replies across all outbound channels.
- Handle first-level follow-ups: — Answer basic questions — Re-engage interested but not ready prospects — Disqualify irrelevant or out-of-scope responses
- Ensure timely and professional responses aligned with Optimy's brand voice.
- Double-check lead quality and pertinence before handover: — Company size and fit — Role relevance and seniority — Use case alignment
- Apply clear qualification criteria (defined with Sales and Marketing).
- Maintain clean CRM data and clear qualification notes in HubSpot.
- Prepare high-quality handovers to Sales: — Context of outreach — Prospect interest and pain points — Suggested next steps
- Ensure smooth transitions from outbound to Sales pipeline stages.
- Act as a quality gate to protect Sales time and focus.
- Work primarily in HubSpot (CRM, sequences, properties, workflows).
- Use and connect complementary outbound tools (e.g. Sales Navigator, enrichment tools, sequencing platforms).
- Track and analyze outbound performance: — Reply rates — Positive response rates — Lead-to-opportunity contribution
- Proactively suggest improvements to outbound processes and tooling.
- 2–5+ years of experience in B2B outbound marketing or sales development, ideally in SaaS.
- Strong hands-on experience with HubSpot (CRM, sequences, contact management).
- Proven ability to source and qualify contacts in enterprise accounts.
- Experience with modern outbound tools (e.g. LinkedIn Sales Navigator, enrichment and sequencing platforms).
- Excellent written communication skills in English (French and German are a plus).
- Strong attention to detail and data quality.
- Experience selling or marketing to large enterprises (1,000+ employees).
- Familiarity with CSR, sustainability, social impact, or non-financial reporting domains.
- Experience working closely with RevOps or GTM teams.
- A structured and analytical mindset: you care about why something works, not just doing more.
- High standards for lead quality and relevance.
- Comfortable operating autonomously.
- Curious, proactive, and eager to improve outbound practices continuously.
- A strategic outbound role with real impact on Optimy's growth.
- Close collaboration with Marketing, Sales, and RevOps.
- Modern tooling and a data-driven GTM approach.
- Flexible working environment and international exposure.
- Competitive compensation based on experience.
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Outbound Operations Specialist - Brussels - Optimy
Beschrijving
About the Company
Optimy is a B2B SaaS platform helping large organizations manage and measure their social impact (grants, sponsorships, corporate volunteering, and CSR programs). Our customers are large enterprises (1,000+ employees) across Europe and North America.
As we scale our go-to-market motion, we are strengthening our modern outbound engine: data-driven, well-segmented, personalized, and tightly aligned with Sales and Marketing.
About the Role
We are looking for a Outbound Operations Specialist to own and continuously improve Optimy's outbound execution. This role sits in our Lead Generation Department, at the intersection of Marketing, Revenue Operations, and Sales, with a strong focus on lead quality, relevance, and handover readiness.
Key Responsibilities
1. Contact Sourcing
2. Outbound Outreach & Sequence
3. Reply Management & Follow-Up
4. Lead Qualification & Quality Control
5. Sales Handover Preparation
6. Tools, Reporting & Process Improvement
Required Experience & Skills
Must-Have
Nice-to-Have
What We're Looking For
What We Offer
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Operation Specialist
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Customer Operations Specialist
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Operations Specialist
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Customer Operations Specialist
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