Digital Marketing Manager Emea - Lebbeke Wieze, België - Barry Callebaut

Barry Callebaut

Geverifieerd bedrijf

Lebbeke Wieze, België

1 week geleden

Geplaatst door:

Sophie Dubois

beBee Recruiter

Beschrijving

Digital Marketing Manager EMEA

Location:
Lebbeke-Wieze, VOV, BE, 9280At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry.

As the world's leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry.

We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product.

We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate.

We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond

About the Role

Barry Callebaut Group is the world's leading manufacturer of highquality chocolate and cocoa products. We are the heart and engine of the chocolate industry.

Everything we do is rooted in our five core values:
customer focus, passion, entrepreneurship, team spirit, and integrity. We believe in doing well to do good.

As Digital Engagement Manager EMEA you are responsible for the digital customer engagement strategy and digital marketing campaigns in the EMEA region.

You work together with your different marketing colleagues:
brand, portfolio, segment, sustainability, and digital, as well as with the IT & sales teams.

The goal of our digital marketing team is to develop the right message for the right target audience and communicate at the right time in the most effective way in all digital channels.

- For your role this means:

Developing & executing digital marketing & lead generation campaigns
Setting up effective digital marketing funnels & digital experiences
Analyzing and optimizing the digital customer journey & the digital marketing touchpoints
Collaborating with different stakeholders at global, regional, and local in executing the digital campaigns

Key Responsibilities Include

Understand our different customer's group's needs & online behavior in order to set up effective digital marketing funnels, campaigns, and digital experiences.
Setup effective digital marketing funnels (Inbound marketing)
Coordinate the creation of content marketing that attracts qualified customers to our digital touch points (blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).
Grow new leads by converting site traffic through callstoaction, landing pages, and leadgeneration content.
Analyze the inbound marketing activity and align with sales to understand how our marketing activity attracts customers, and continually refine our process to convert customers.
Social media content creation and planning in the context of our customer campaigns and brands
Set up effective digital marketing campaigns: reach, interest, engage, convert. Know how to generate qualitative leads
Measure and report performance of all digital marketing campaigns, and assess against objectives (ROI and KPIs)
Paid digital campaigns: set up and optimize spend and performance based on internal and external benchmarks & insights. In the context of our customer campaigns and brands.
Brainstorm new and creative digital growth marketing strategies
Plan, execute, and measure digital experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Identify opportunities in our digital ecosystem for future growth through digital (reach, interest, engage, convert)
Consolidate digital knowledge and best practices in internal toolkits and templates
Digital marketing project management and collaboration with digital agencies

About You

You have a minimum BA/BS degree in Marketing / Communication / Business or equal experience
5+ years of digital marketing experience
Can approach a digital challenge strategically as well as executional.
Experience with tracking & analyzing digital marketing campaigns
English (full proficiency) other European languages optional

At Barry Callebaut, we are committed to Diversity & Inclusion.

United by our strong values, we thrive on the diversity of who we are, where we come from, what we've experienced and how we think.

We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong.

#oneBC - Diverse People, Sustainable Growth.
If you want to learn more about Barry Callebaut, please find further information here.

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