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Trade Marketing Manager - Puurs, België - Devos & Lemmens

Devos & Lemmens

Geverifieerd bedrijf

Puurs, België

1 maand geleden

Geplaatst door:

Sophie Dubois

beBee Recruiter

Beschrijving

The mission of this role is to drive
profitable volume growth of GB Foods categories and products in

customer portfolio and to secure the link between the company strategy and the execution in the

local market in order to achieve value creation both for our customers and the company (NS & GM).

The Trade Marketing Manager is also responsible for the
eCommerce strategy. The mission is to

build and nurture strategic retailer partnerships and leverage insights and capabilities to identify

and develop new eCommerce opportunities with BE brick & click and pure players.

PRINCIPAL ACCOUNTABILITIES

1.

Category & market intelligence:

Analysis of market, trade and category performance and translation of these data into

recommendations to develop the category and GB Foods brands

Work closely with the marketing team to develop the
category plans and ensure a

successful execution by channel & customer

Defining, analyzing and follow up on market trends on retail side in order to get a better

understanding of
customer needs with regards to a specific category

Develop
concept sells behind innovations and reshelving opportunities
Communication of the category plans and key priorities to the sales team (KAMs & field)

in order to ensure the right execution

2.

Promotion calendar:
planning and follow up of the national promo plan (budget & execution)

in close collaboration with RGM and KAMs***
3.

Business reviews & Customer Business Plans:
a. Ensure that market, customer and shopper dynamics are evaluated and translated

into customer business plans

b. Work closely with the RGM in order to set the promo policy & pricing opportunities

by category

c. Develop the story telling to present the category & in-store plans to the trade and

customize by channel & retailer in close collaboration with the KAMs

4.

Lead online category management projects with retailers across GB Foods categories:

leverage in-depth understanding of shopper and categories to recommend tangible ideas

to grow the eCommerce business with BE retailers

a. Ownership and deep understanding of
eCommerce KPIs, shopper and category

trends to identify business opportunities

b

Ecommerce capability building:

key contributor to raising the bar of eCommerce

capabilities across the BE organization

c. Responsible to integrate the
RGM and financial perspective to eCommerce

SOCIAL SKILLS AND SPECIFIC QUALITIES