Copywriter (H/F) - Brussels, België - AMA European Consulting

AMA European Consulting

Geverifieerd bedrijf

Brussels, België

1 week geleden

Geplaatst door:

Sophie Dubois

beBee Recruiter

Beschrijving

The Copywriter is responsible for creating compelling and persuasive written content for various marketing materials, advertising campaigns, websites, and other communication channels.

They collaborate with marketing teams, designers, and stakeholders to develop engaging copy that effectively communicates brand messages, captures audience attention, and drives desired actions.

The Copywriter plays a crucial role in shaping brand identity, enhancing brand visibility, and achieving marketing objectives through eƯective storytelling and messaging.

Responsibilities:

Brand Voice and Tone:

Maintain consistency in brand voice and tone across all communication channels, ensuring alignment with brand guidelines and target audience preferences.

Message Strategy:

Develop messaging strategies and value propositions that resonate with target audiences, address customer pain points, and differentiate the brand from competitors.

Audience Research:
Conduct research on target audiences, market trends, and competitor offerings to inform content strategies and messaging approaches.

SEO Optimization:

Optimize copy for search engines (SEO) by incorporating relevant keywords, meta descriptions, and tags to improve organic search rankings and visibility.

Collaboration:

Collaborate with marketing teams, designers, product managers, and other stakeholders to brainstorm ideas, develop concepts, and execute integrated marketing campaigns.

Content Editing and Proofreading:
Edit and proofread copy to ensure accuracy, consistency, and adherence to style guidelines, grammar rules, and brand standards.

Campaign Conceptualization:

Participate in campaign conceptualization and ideation sessions to generate creative ideas and develop compelling narratives that resonate with target audiences.

Performance Analysis:

Analyze content performance metrics, including engagement rates, click-through rates, and conversion rates, to evaluate eƯectiveness and optimize future content strategies.

Continuous Learning:

Stay updated on industry trends, best practices, and emerging technologies in copywriting, content marketing, and digital advertising to enhance skills and expertise.

Required Skills:

Exceptional writing skills with a strong command of grammar, punctuation, and style.
Creativity and imagination to develop innovative and original ideas for content creation.
Ability to adapt writing style and tone to diƯerent audiences, platforms, and communication channels.
Proficiency in storytelling techniques and narrative development to captivate and engage audiences.
Knowledge of digital marketing concepts and principles, including content marketing, inbound marketing, and social media marketing.
Familiarity with SEO principles and best practices for optimizing content for search engines.
Strong research skills to gather information, conduct market research, and understand target audience needs and preferences.
Attention to detail and commitment to producing high-quality, error-free content.
Collaboration and teamwork skills to work eƯectively with cross-functional teams and stakeholders.
Time management and organizational skills to manage multiple projects and deadlines in a fast-paced environment.

Education and Experience:

Bachelor's degree in marketing, communications, journalism, English, or a related field.

Proven experience as a copywriter or in a similar role, with a portfolio showcasing writing samples and successful marketing campaigns.

Certification in copywriting, content marketing, or related areas (e.g., HubSpot Content

Marketing Certification) is a plus.

The Copywriter plays a crucial role in creating compelling and persuasive content that drives brand awareness, engagement, and conversions.

By captivating crafting narratives and messaging strategies, they contribute to the success of marketing initiatives and help organizations achieve their business goals.

Type d'emploi :
Freelance/Indépendant

Programmation: