Manager in Digital Marketing - Brussels, Brussels Region
2 weken geleden
Strong understanding of analytics tracking UTM structures and funnel metrics.
Experience working with tools such as Google Ads LinkedIn Campaign Manager Google Analytics HubSpot and CMS platforms.
Experience in international or multi-market environments Data-driven mindset with strong analytical capability Excellent campaign planning and optimisation skills Strong communication and collaboration abilities Highly organised proactive and comfortable managing multiple projects at once Creative problem-solver with a continuous improvement mindset Team player who can also guide or mentor junior resource Strong sense of ownership and accountability Own the strategy execution and optimisation of digital channels (paid social paid search organic SEO website performance retargeting).
Oversee website optimisation including UX improvements SEO conversion rate optimisation (CRO) content updates Manage and optimise ad platforms (Google Ads LinkedIn Campaign Manager etc.).
Maintain our digital content pipeline ensure consistent brand presence across channels Ensure accurate tracking analytics reporting across all digital touchpoints Analyse performance data deliver actionable insights to improve effectiveness ROI Collaborate with the Campaigns team on integrated multi-channel campaign execution Coordinate with Sales to improve lead quality handover processes follow-up Support international market teams to ensure digital best practices consistency Experience in IT services SaaS tech consulting Knowledge of ABM Account-Based Marketing tactics Familiarity CRO tools A/B testing frameworks Basic design skills experience working designers Experience managing agencies freelancers Additional European languages.
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