Performance Marketing Expert - Antwerp

Alleen voor geregistreerde leden Antwerp, België

13 uur geleden

About Ariad: · We're the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe's finest talent and develop s ...

Functieomschrijving

About Ariad:
We're the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt.

We bring together Europe's finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

Ariad consultants are specialized in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.

CONTEXT
The B2C Sales team manages several channels used to sell solutions, services, and installations.

Within this setup, the Digital Sales division is responsible for all online sales activities across the websites and digital partners, with a clear focus on innovation, optimization, and enhancing the customer journey.

In this role, you report to the E-Commerce Manager and contribute to shaping and executing the digital lead generation plan, helping to grow sales through the website and other digital platforms.

MISSION
The E-Commerce Expert is responsible for accelerating digital lead generation for both the B2C and PRO supply markets.

This involves setting up test initiatives, analyzing performance using data insights, improving conversion through CRO efforts, and continuously experimenting (A/B tests, multivariate tests, offer experiments).

The role also ensures that digital leads are accurately generated, captured, assessed, and efficiently transferred to the right sales teams for follow-up.

KEY RESPONSIBILITIES
Develop and execute lead generation tactics aligned with the broader e-commerce strategy and operational roadmap.

Manage the full lead flow process: setup, daily operations, qualification, improvements, and final conversion together with the receiving sales channels.

Follow up on lead-to-sale performance and identify improvements together with inbound, outbound, and direct sales teams.
Build, maintain, and refine the lead ingestion process, dashboards, reporting framework, and lead scoring approach.
Design, run, and evaluate test campaigns aimed at boosting lead creation.

Set up and optimize various lead flows (e.g., incomplete sales journeys, website drop-offs, "save for later," cross-vertical paths, content-driven flows).

Analyze end-to-end customer journeys and propose enhancements across product pages, funnels, CTAs, and conversion paths.
Partner with Digital and Marketing teams to roll out new features and improvements grounded in testing and analytics.
Monitor market trends and best practices from comparable digital-first sectors such as banking, telecom, or energy.

KEY PERFORMANCE INDICATORS (KPIs)
Number of leads generated
Lead quality and engagement
CRO impact resulting from experimentation
Speed and success rate of A/B testing
Reduced bounce rates and funnel drop-offs
IBS (Inbound Sales) inflow

DETAILS
Full-time
Start date ASAP
6 month mission + extension

COMPETENCIES
Strong analytical mindset with hands-on experience in CRO and tools like Google Analytics, Hotjar, and Optimizely
Practical experience generating leads for residential and professional customer segments
Experience with experimentation platforms and UX analysis
Solid understanding of digital advertising (Google, Meta, Display, etc.)
Ability to convert insights into clear business actions
Strong stakeholder management and communication abilities
Proactive, structured, and driven to deliver results

QUALIFICATIONS & EXPERIENCE
Master's degree in Business, Marketing, Digital, or equivalent experience
Proven expertise in conversion optimization and data-driven performance analysis
Fluency in Dutch or French, with strong English working proficiency
5+ years of experience in e-commerce, ideally B2C
Demonstrated success in CRO, performance campaigns, and digital analytics

Why choose Ariad?

At Ariad, you become part of an inspiring network of digital professionals who support each other and create impact together.

You're not just a number, we match you with projects that truly fit your profile. Together, we build digital experiences that people want, value, and remember.