CRM Specialist - Groot-Bijgaarden, België - Tom&Co

Tom&Co
Tom&Co
Geverifieerd bedrijf
Groot-Bijgaarden, België

2 weken geleden

Sophie Dubois

Geplaatst door:

Sophie Dubois

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Beschrijving

As a CRM Specialist you will support Tom&Co's sales growth, particularly in E-commerce, by activating our prospect and customer base to drive conversion, engagement and retention, but also by contributing to the improvement of user journeys.


Your responsibilities

  • Participation in the development of the CRM strategy and roadmap;
  • Design, deploy, and monitor automated sequences to improve the user journey, and also to better convert and retain users throughout their lifecycle
  • Conduct and monitor ad hoc commercial and editorial animation of our base
  • Optimize the performance of campaigns by conducting A/B tests and increment tests to improve content and messages, delivery times and segments
  • Make proposals in terms of content and creative concepts
  • Manage the constraints related to the deliverability of campaigns
  • Define and manage your performance indicators on a daily basis;
  • Conduct analysis to better understand the behavior of our users and propose actions accordingly;
  • Participate in the realization of surveys;
  • Carry out active monitoring (creative, competitive but also related to new CRM practices);
  • Actively participate in the development of the CRM activity in collaboration with the Customer Engagement/Loyalty teams.

Your profile

  • You have at least 3 years of experience as a CRM Specialist.
  • You enjoy leading endtoend projects independently.
  • You are datadriven and analytical.
  • You are comfortable with software and tools.
  • You have a creative sensibility, have experience in copywriting and master a visual composition tool.
  • You are adaptable and agile.
  • You have good language skills (French, Dutch, English).
Languages French Dutch; Flemish English Education Bachelor Experience undefined
- years
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