Global Brand Manager - Lebbeke Wieze, België - Barry Callebaut

Barry Callebaut

Geverifieerd bedrijf

Lebbeke Wieze, België

1 week geleden

Geplaatst door:

Sophie Dubois

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Beschrijving

Global Brand Manager

Location:
Lebbeke-Wieze, VOV, BE, 9280At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry.

As the world's leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry.

We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product.

We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate.

We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond

About the Role

The Global Brand Manager Mona Lisa is responsible for the brand plan implementation to deliver profitable growth in key markets.
The role holder deploys the global brand strategy develops & manages product portfolios, lands the in/renovation funnel with actionable toolkits and launch guidance, develops sales & marketing training, and designs brand activations & communication as input for the regional and local segment plans. All with a digitalfirst mindset to create effective customer journeys for the brand.
It is a key role in the organization collaborating across functions, and leading interdisciplinary teams to increase the efficiency of the brand performance.
The Global Brand Manager is part of the Global Gourmet Team, based in Belgium, and will report to the Global Brand Leader.
Key Responsibilities Include
Contribute to defining the strategy of the brand: vision, values, and brand positioning. Create storytelling, write briefings for agencies, manage and influence the output of agencies.
Monitors sale performance and analysis of the 6Ps of product portfolio including taste, look and feel packaging, and communication.
Support to develop of the annual marketing plan. Influence regional markets by getting them aligned with the plan.
Manages innovation/product development projects. Prepare briefings, and defend briefings at product innovation meetings (PIM) Responsible for approval by PIM of all gate documents. Leads crossfunctional project team in collaboration with technical project manager
Collaborates closely with sales, customers (ambassadors, distributors, other customers), and chocolate academy to involve them in brand activation and communication projects
Develops new product proposition and communication concepts based on customer and consumer insights. Responsible for 6Ps of all new products
Set up workshops, delegate specific tasks to the team, gathers information, and draw conclusions. Act on conclusions by involving outside stakeholders (customers, ambassadors, distributors). Manage portfolio according to brand strategy.
Support marketing communities on regular basis and particularly for the launch of new products by creating toolboxes.
Support the regional trade marketeers to develop, strengthen and meet targets in local markets. Closely collaborate with key markets to ensure the perfect execution of global brand plans
Develop PR material to represent the brand to the outside world (e.g. in trade fairs) and connect it to the market in general.
Monitor trends, competition, and consumer behavior deciding what future products should taste and look like. Packaging definition, briefing, coordination with agencies, printers, and packaging engineers as well as final execution.
Implements the brand sales & marketing training program (product knowledge, sales argumentation, technical awareness, brand messaging), in collaboration with the Global Sales Capability manager, and ensures integration into the BC Training platform
Acts with a digitalfirst mindset and leads by example to design and implement datadriven marketing tools & customer journey activities (database recruitment, nurturing & conversion).
Represent the brand to customers, press, and external parties based on a clear and consistent communication strategy.
Support quarterly brand calls
Manages the brand budget

About You

Master's degree in Economics/Sales and Marketing
At least 5 years experience in marketing & project management
Excellent communication skills: fluent in English. Proficiency in other languages is a strong asset.
Strong interpersonal & relationship building skills
Analytical and dataoriented to interpret results into recommendations and growth plan
Passionate marketer mindset; ambassador of the Mona Lisa brand and its products
Digital native
Marketing planning and project management; organization skills.
Proven ability to identify, and translate insights into value propositions and plans
New product developme