Media & Digital Manager - Brussels, België - Danone

Danone
Danone
Geverifieerd bedrijf
Brussels, België

2 weken geleden

Sophie Dubois

Geplaatst door:

Sophie Dubois

beBee Recruiter
Beschrijving
About the job
The Media & Digital Manager is responsible for:

Strategy

  • Develop quarterly media plans, leading online and offline decisionmaking
  • Codefine and implement paid media excellence (goals > KPIs > optimisation)
  • Own precision marketing strategy
  • SEO & strategy ownership
  • Media thought leadership, precisionmarketing strategy & ownership of the learning agenda
  • Definition and implementation of paid media excellence & target setting

Execution

  • Adapt and optimize budget spent in all media touchpoints
  • Implement quarterly media plans (tactical plans builts up > execution)
  • Drive precision marketing campaigns implementation
  • Tech & tools: ownership
(roll out & sustain)

  • SEA: Global Guidelines champion, ecom & brand teams sparring partner
  • IAS tracking follow up

Know how

  • Own online & offline media evaluation & reporting
  • GA analytics ownership & insights extraction
  • Media learnings codification: start / stop / continue
  • Best practice sharing
  • Cobuild media test & learn, ROI measurement agenda
  • Tech & tools: ownership
  • Upskilling the wider organization
About you
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Broad Media and/or Digital expertise, on the brand or agency side:


  • Ability to set the agenda and ensure plans are in-line with strategy & codified insights:
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Driven by business impact; real partner for other Marketing teams:

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External perspective, continuous learner:

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Ability to find the balance between discipline and innovation:


  • Ability to extract maximum value from external partners and our global teams
About us
**What's next?
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