Marketing Manager - Brussels, België - Michael Page

Beschrijving

The Marketing Manager will have the following responsibilities :

• Define and execute overall marketing and communication strategy and budget
• Build a full-fledged marketing team to accelerate growth in key markets across Europe.
• Drive acquisition from paid marketing channels online (paid content, SEA, social media ads, sponsoring) and offline (magazines, field marketing)
• Manage all content and inbound marketing : website, newsletter, SEO, mailing automation, blogs, affiliation, social media, surveys
• Work with product and development team to develop lifecycle marketing strategies, leveraging website and landing pages, email, push notification and in-app channels.
• Test new marketing actions and monitor results using digital metrics
• Reporting and tracking performance
• Oversee the production and consistency of all marketing material (website, banners, newsletters, press releases, pitches, videos, user guides and brochures)
• At least 3 years of experience in a similar role
• Analytics: proven track record of executing A/B tests, optimizing campaigns using KPIs and other productivity metrics (ROI, CAC) and translating data into insights
• Excellent writing and presentation skills
• Experience with performance and inbound/content marketing leveraging various tools and platforms
• Excellent communication skills, with the ability to articulate complex ideas clearly and persuasively, both verbally and in writing
• French and English are required. Dutch is a plus.
• Receive a competitive compensation package reflecting your expertise.
• Fast-growing company
• Get the opportunity to have a real impact
• Contribute to projects with international reach