Alix De Bruyne

After two years as a trade marketing assistant at Etam, where I managed in-store marketing, I am ready to take on new challenges. Passionate about merchandising and driven by a constant desire to innovate, I am determined to bring my creativity and energy to a new company.

Etam : Alternance Trade Marketing (Juillet 2022 - )

- Develop communication tools aimed at: retailers, sales teams, and points of sale  
- Manage their production, store supply, and in-store merchandising  
- Support merchandising teams in stores  
- Create 360° in-store strategies  
- Manage the opening of new stores  
- Reporting and analysis of actions

Boutique Cartier Bruxelles : Stage Back Office (Février 2022 - Mai 2022)

- Assist the Retail team on a daily basis to strengthen customer service, development, and digital approach  
- Implement in-store merchandising

Master in Sales Management : HEC Liège

Work-study program: 2 days at HEC and 3 days at Etam Belux  
- Final thesis: How digital tools (omnichannel) can enhance customer loyalty at the point of sale  
- Notable courses: Sales Analytics, Service & Brand Management, Finance for Commercial Functions

Bachelor in Marketing : EPHEC Brussel

Option: Integrated Marketing Communication  
- Best End-of-Studies Internship Award: Managed the back office of the Cartier boutique in Brussels  
- Graduated with high distinction