Aangeboden diensten
I do consider myself as an experienced all-round marketeer helping brands to become meaningful, memorable and measurable. I capture the essence and develop creative, result-driven brand & Marketing strategies (off & online) with a clear focus on customer experience. I’m a passionate marketeer, rooted in traditional marketing skills, with a demonstrated history of leading companies into a (digital) transformation process
- Creating the brand & value proposition (from mission/vision/purpose to MVP)
- Developing a solid go2market strategy (360° approach)
- Implementation of result-driven marketing campaigns
- Skilled in Content Marketing (content plan) & Digital strategies
- Implementation of SDG’s in the corporate environment
I worked for brands as : Samsung, MTV, Olivier Strelli, Bobbejaanland, Stanly Stella, Red Bull, Telenet, … but also with KMO's and start-ups. Over the past 2 decades, I have built up a broad experience in different markets (B2C and B2B) and developed a no-nonsense working methodology based upon 4 pillars:
- Efficiency & Deliverables
- Direct2 consumer (customer centricity)
- Management by numbers
- Result driven
Ervaring
Founder/owner of SELEKTOR.us
Consultancy/ management company of Mark Vandevelde, working as an independent consultant for the following companies:
Recent project: Agency Lead StudioSterck
StudioSterck is the in-house digital ad agency for the Strong group (brands Like TOSS, Qastle, DEEFS, …
- Managing the teams in Amsterdam & Brussels
- Developing strategic campaigns for the different inhouse brands
- Social campaigns (organic + paid), web development, design POS material
- Target Audience, customer journey, lead generation
From jul2023- recent
Founder/Owner KOMRADS (start-up)
October 2015 – Current
- Cult-Sneaker Brand
- From drawing board to shop
- From start-up to scale-up
Samsung (Agency Lead Cheil - inhouse agency Samsung)
Cheil is the inhouse ad. agency of Samsung, creating their digital and ATL campaigns.
November 2018 – November 2022
Job description
- Overall management of the team (accounts + designers)
- Senior client relations with Samsung
- Creative strategy on different campaigns (from conceptual thinking to implementation) Launch of new models
- Financial reporting to Cheil HQ
Marketing Manager B2C Stanley/Stella (Fashion)
StanleyStella NV, Brussels
March 2018-july2018
Job description:
Overall responsibility for the launch and Marketing Strategy of the B2C market
- Creating a MVP (from concept over testing to implantation)
- Market Strategy (WHO,WHERE,WHAT,WHEN and HOW)
- Digital Customer Journey (Awareness, Consideration, Conversion)
- Building a team: defining different skills, hiring people, training)
- Content management, conversation Management
- Affiliated marketing, Market Automation, …
Digital transformation process /Marketing & communication Consultant - Olivier Strelli
Fashion-Architects NV, Gent
June 2017- Feb. 2018
Job description:
Overall responsibility for re-launching the brand Olivier Strelli with the focus on product / market / distribution:
- Brand-strategy (target Audience, development, Defining the DNA,..)
- Sales & E-commerce strategy
- Implementing (Digital) customer Journey: ERP, CRM, Market Automation, … connecting the dots)
Mkt & comm Manager/CEO (Ad-Interim) – Rodania/MONTEBI
(Freelance Assignment SELEKTOR)
MONTEBI nv, Wemmel (Bxl)
March 2015-April2017
Job description
- Developing a digital Transformation strategy
- Optimalization of all flow: sales, marketing, product development,…
- General management
- Creating new Brand & Product (Market research, Customer analysis, MVP, Product development)
- Developing overall go2market marketing strategy
Head of Mobile – MTV Europe
February2003-December2006
(Freelance Assignment SELEKTOR)
Job description:
- Creating a brand (The Mobile Factory / MTV Mobile)
- Creating a product (MVNO with BASE)
- Marketing & communication Strategy, Sales strategy
- Consultancy a MTV berlin and MTV Amsterdam on Mobile
Founder/Owner Contentcowboys.com (Advertising)
January2007-oktober2015
- A digital Advertising Agency (Antwerp), playing a pioneer-roll in content-marketing, social media strategies.
- Developing online, digital and social strategies & analytics for brands such as: Samsung, Heineken (MAES), Telenet, Cocoa-Coal company Europe, Federal Government, Red-Bull, ASOS, Huawei, Bobbejaanland, ….
- Now part of the Duval Union Group
Opleiding
Certificate of participation Sustainability Management – Vlerick Business School
Jan-April 2022
Take the Lead sustainability Management
- Purpose to profit
- From shareholder value to Stakeholder value
- Design a strategy for sustainability
- Sustainable reporting & performance
- Financing sustainability
Master Marketing & Communicatie MMC) _ Vlekho
September 2000-june2002
- Overzicht van Marketingplannen – crisiscommunicatie – strategische Planning
- Paper: “Bonanza : het nieuwe fijn magazine van Woestijnvis”
Investment Advisor
September 1995-june1996
- Post-university program
Bachelor Marketing Communication UCLL
September 1990-june1993
Exchange Student – Greensboro Day School (North-Carolina USA)
Augustus 1988-june1989
Professionals uit dezelfde Marketing / Reclame / Public Relations-sector als Mark MJ Vandevelde
Professionals uit verschillende sectoren in de buurt van Zellik, Provincie Vlaams-Brabant
Andere gebruikers die Mark
Banen in de buurt van Zellik, Provincie Vlaams-Brabant
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