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Mark MJ Vandevelde

Mark MJ Vandevelde

All-round & Digital Marketeer (freelance)

Marketing / Reclame / Public Relations

Zellik, Provincie Vlaams-Brabant

Sociaal

Aangeboden diensten

I do consider myself as an experienced all-round marketeer helping brands to become meaningful, memorable and measurable. I capture the essence and develop creative, result-driven brand & Marketing strategies (off & online) with a clear focus on customer experience. I’m a passionate marketeer, rooted in traditional marketing skills, with a demonstrated history of leading companies into a (digital) transformation process 

  • Creating the brand & value proposition (from mission/vision/purpose to MVP) 
  • Developing a solid go2market strategy (360° approach) 
  • Implementation of result-driven marketing campaigns
  • Skilled in Content Marketing (content plan) & Digital strategies 
  • Implementation of SDG’s in the corporate environment 

I worked for brands as : Samsung, MTV, Olivier Strelli, Bobbejaanland, Stanly Stella, Red Bull, Telenet, … but also with KMO's and start-ups.  Over the past 2 decades, I have built up a broad experience in different markets (B2C and B2B) and developed a no-nonsense working methodology based upon 4 pillars: 

  • Efficiency & Deliverables 
  • Direct2 consumer (customer centricity) 
  • Management by numbers 
  • Result driven

 

Marketeer
Digital marketing
Brand strategist
Marketing consultant
Content marketing
Geschatte tarief: 75 € per uur

Ervaring

Founder/owner of SELEKTOR.us

Consultancy/ management company of Mark Vandevelde, working as an independent consultant for the following companies: 

 

Recent project: Agency Lead StudioSterck 

StudioSterck is the in-house digital ad agency for the Strong group (brands Like TOSS, Qastle, DEEFS, …

  • Managing the teams in Amsterdam & Brussels 
  • Developing strategic campaigns for the different inhouse brands
  • Social campaigns (organic + paid), web development, design POS material 
  • Target Audience, customer journey, lead generation

From jul2023- recent

 

Founder/Owner KOMRADS (start-up)

October 2015 – Current 

  • Cult-Sneaker Brand 
  • From drawing board to shop 
  • From start-up to scale-up

Samsung (Agency Lead Cheil - inhouse agency Samsung) 

Cheil is the inhouse ad. agency of Samsung, creating their digital and ATL campaigns.

November 2018 – November 2022 

Job description

  • Overall  management of the team (accounts + designers)
  • Senior client relations with Samsung 
  • Creative strategy on different campaigns (from conceptual thinking to implementation) Launch of new models 
  • Financial reporting to Cheil HQ

 

Marketing Manager B2C Stanley/Stella (Fashion)

StanleyStella NV, Brussels

March 2018-july2018  

 

Job description: 

Overall responsibility for the launch and  Marketing Strategy of the B2C market

  • Creating a MVP (from concept over testing to implantation) 
  • Market Strategy (WHO,WHERE,WHAT,WHEN and HOW)
  • Digital Customer Journey (Awareness, Consideration, Conversion)
  • Building a team: defining different skills, hiring people, training)
  • Content management, conversation Management 
  • Affiliated marketing, Market Automation, …

 

 

Digital transformation process /Marketing & communication Consultant - Olivier Strelli  

Fashion-Architects NV, Gent

June 2017- Feb. 2018

Job description: 

Overall responsibility for re-launching the brand Olivier Strelli with the focus on product / market / distribution:

  • Brand-strategy (target Audience, development, Defining the DNA,..)
  • Sales & E-commerce strategy 
  • Implementing (Digital) customer Journey: ERP, CRM, Market Automation, … connecting the dots)

 

Mkt & comm Manager/CEO (Ad-Interim)  – Rodania/MONTEBI

(Freelance Assignment SELEKTOR)

MONTEBI nv, Wemmel (Bxl)

March 2015-April2017

Job description

  • Developing a digital Transformation strategy 
  • Optimalization of all flow: sales, marketing, product development,…
  • General management 
  • Creating new Brand & Product (Market research, Customer analysis,  MVP, Product development)
  • Developing overall go2market marketing strategy 

 

Head of Mobile – MTV Europe 

February2003-December2006 

(Freelance Assignment SELEKTOR)

Job description:

  • Creating a brand (The Mobile Factory / MTV Mobile) 
  • Creating a product (MVNO with BASE)
  • Marketing & communication Strategy, Sales strategy 
  • Consultancy a MTV berlin and MTV Amsterdam on Mobile 

 

 

 

Founder/Owner Contentcowboys.com (Advertising) 

January2007-oktober2015

  • A digital Advertising Agency (Antwerp), playing a pioneer-roll in content-marketing, social media strategies. 
  • Developing online, digital and social strategies & analytics for brands such as: Samsung, Heineken (MAES), Telenet, Cocoa-Coal company Europe, Federal Government, Red-Bull, ASOS, Huawei, Bobbejaanland, ….
  1. Now part of the Duval Union Group 

Opleiding

Certificate of participation Sustainability Management – Vlerick Business School

Jan-April 2022

Take the Lead sustainability Management 

  • Purpose to profit 
  • From shareholder value to Stakeholder value 
  • Design a strategy for sustainability 
  • Sustainable reporting & performance 
  • Financing sustainability 

 

 

Master Marketing & Communicatie MMC) _ Vlekho

September 2000-june2002

 

  • Overzicht van Marketingplannen – crisiscommunicatie – strategische Planning
  • Paper: “Bonanza : het nieuwe fijn magazine van Woestijnvis” 

 

 

Investment Advisor 

September 1995-june1996

  • Post-university program

 

 

Bachelor Marketing Communication UCLL 

September 1990-june1993

 

Exchange Student – Greensboro Day School (North-Carolina USA)

Augustus 1988-june1989

 

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