Sam Engels

Analytical and digitally driven graduate with a dual academic background in Business Economics and New Media & Society. Passionate about customer-centric strategy, digital transformation, and leveraging data and technology to create measurable business impact.

Junior professional with experience in strategic analysis, community engagement, financial administration and event operations. During my internship at Golazo Group, I worked on a strategic project for AA Drink, where I moderated an online community, analysed quantitative & qualitative data and translated insights into concrete communication and engagement recommendations.

At Jan De Nul , I developed strong accuracy and process orientation by processing invoices within the accounting department, where efficiency and structure were key.

In addition, I gained valuable operational and communication experience at Artist Hospitality at Rock Werchter, where I was responsible for assisting international artists and their teams. In this role, I combined logistical coordination, discretion, and problem-solving skills in a dynamic and international environment.

My professional profile is characterised by a combination of analytical thinking, structured working, customer focus and strong communication skills, both in strategic and operational contexts.

I obtained a Master's degree in Communication Sciences – New Media and Society at Ghent University, where I studied digital technology, media use, AI and the impact of innovation on society and consumer behaviour. Subsequently, I obtained a Master's degree in Business Economics, focusing on strategic management, marketing, financial analysis and value creation.

The combination of both programmes has shaped me into a professional who can link economic insight to digital and social trends, with a particular interest in customer-focused strategy, technology and commercial growth.