- University degree in marketing or business administration
- At least 5 years of experience in marketing/market analysis/ target setting/position optimization and reporting system management, preferably within the pharmaceutical industry
- Experience in content creation, digital marketing and brand management namely building campaigns
- Thorough understanding of user insights and experience from a content creation perspective
- Strong communication skills and data driven mindset
- Fluent in English and Dutch and proficient in French is highly recommended as well as intercultural skills
- Flexibility to travel within the Benelux
- An excellent competitive salary
- Vacation allowance, meal vouchers, year-end premium and bonus (based on company results)
- Laptop, company car and smartphone
- In this position you have the choice to work in a hybrid setting, working 2 days or more in the office and the other days from home. If you work from home, Bayer will provide all office tools and equipment as well as a monthly internet provision of €20 net
- 34 days of leave (20 legal days, 12 work time reduction days and 2 Bayer days)
- Group insurance which contains a defined contribution pension plan, life insurance and disability plan, hospitalization insurance, travel insurance
- Bicycle lease plan
- An inspiring working environment with professional and committed colleagues
- A successful innovative organization with international career possibilities
- Challenges and possibilities to learn and to develop
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Product Manager Established Products Benelux - Machelen, België - Bayer
Beschrijving
At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.
Within Bayer, we're changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here
Product Manager Established Products Benelux
The Product Manager Established Products Benelux will oversee coordination of all content-related topics for the brand/Therapeutic Area (TA) and will drive modular content and its use/reuse across the markets as the SPOC. In this exciting new role, you will be part of an ambitious team, working closely together with Customer Engagement Specialists.
There will be a lot of challenges, as you'll be working on different products within the portfolio of mature products with a focus on cardiology and anticonception within women's healthcare. Together as a team we will implement a new way of future proof marketing. This position can be based in either Diegem or Hoofddorp.
YOUR TASKS AND RESPONSIBILITIES
Content Lead:
• Oversee/coordinate content creation; planning, delivery and cost, ensuring Bayer's standards are adhered to
• Have oversight of the whole content landscape (availability) for the brand/TA, identify gaps based on campaign needs, liaise with digital Content Creator/other markets to fill the gap
• Actively drive reuse of selected local pieces and fill content gaps by regional (steered) content creation (content reuse is a core KPI)
• Collect and manage holistic content repository for strategic focus areas based on constant oversight on markets microsegments and campaigns
Campaign Mindset:
• Fully understand, embrace and drive modular content in the market; support the enablement/ embedding of related tools, processes and standards in the market
• Define KPIs for Customer Evolution Campaigns (CEC) as well as Tactical Campaigns (TCs) with Squad prior to Campaign implementation
• Thoroughly monitor and review campaigns to identify new insights and areas for improvements to be implemented in future campaigns
• Ensure regionally consolidated input into segment campaign blueprint and global customer experience journeys / campaign planning and follows-up with countries on execution of end-to-end campaign blueprints based on strategy
• Foster cross-country exchange on best practice relating to content –both digital and print -or related process efficiencies, shares examples of successful content with other markets
Know Your Market:
• Build and maintain a customer network of selected local HCPs and other relevant key stakeholders in order to optimize customer understanding and co-creation
• Search, gather and analyze relevant information with regards to market potential, competition, target group behavior and customer needs regarding the product (portfolio) and share this information with the Nucleus, in order to improve product strategy and decision making.
• Develop, monitor and propose adjustments of P&I budgets based on the priority marketing investments within the Integrated Brand Plans and related activities, in order to contribute to optimal usage and returns of the investments made
Patients first At Bayer Pharmaceuticals, we are passionate about shaping the future of patient care. By focusing on prescription products in cardiology and women's health, we propose new treatments for cardiovascular diseases and drive innovation for women. By concentrating on specialty therapeutics in the areas of oncology, hematology and ophthalmology, we fight cancer, treat hemophilia and protect vision. Our mission is to research, develop, manufacture and market specialized products that improve the health of people throughout the world. Are you just as committed, focused and passionate as we are about shaping the future of health care?
WHO YOU ARE
WHAT BAYER OFFERS YOU
As a modern employer, we take care of our employees and help them find a balance between career development opportunities and personal life planning. We offer our employees a wide range of career prospects, a modern working environment and competitive compensation. Bayer employees benefit from great employment conditions (local benefits apply), such as:
Be innovative, be Bayer. We shape the future of everyday health, patient care and agriculture. Together, we can advance health and nutrition for all. Guided by our purpose 'science for a better life', rooted in our LIFE-values and steered by the organization's strategy, we reach for our ambitious vision. Help bring this vision to life: Health for all, hunger for none.
INTERESTED IN THIS POSITION?
Are you looking for a new challenge? Apply online by sending us your resume and cover letter (in 1 document). Do you have a question or do you want to learn more about the position? You can always contact Katrien Mertens via What can you expect? The application process consists of a phone screening, a personality questionnaire and reasoning test and an interview with the recruiter and hiring manager.
Do you want to know more about what our people do at Bayer? Check our social wall via and follow us via #TeamBayerBenelux
We do not accept any unsolicited applications and agencies.
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