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Group Marketing Manager TAVI and Cardiac Surgery - Machelen, België - Abbott
Beschrijving
For our Structural Heart Division, we are recruiting a Group Marketing Manager TAVI and Cardiac Surgery EMEA to be based in our EMEA Headquarters in Diegem, Belgium.
This position is managing a team of 2 marketers and an analyst in the TAVI and Cardiac Surgery business. He/She is responsible for serving as a key contributor of the overall commercialization effort for assigned TAVI and Cardiac Surgery Products such as the TAVI product line, Tissue and Mechanical Heart Valves and implantable rings; providing guidance and support on related product development activities (defining requirements), market development activities, and collaboration with EMEA/ Local sales/marketing teams.
Role and Responsibilities
·Develops analysis around the competitive environment and clearly defines product positioning, key issues, strategies, and target audiences for assigned product(s)/product lines
·Collaborates with marketing colleagues on integrated marketing business plan deliverables for assigned programs
·Partners with marketing colleagues to shape customer requirements for related products
·Serves as contributor of physician product planning advisory board for assigned product(s)/product lines
·Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages
·Develops product marketing bulletins on new and current products. Provides communication to sales team on market released products.
·Conducts product overviews for physician and sales reps.
·Presents product and marketing plans to internal management, including input for regular LBE cycles
·Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines
·Builds strong relationships with global marketing teams and local / geographical teams
·Works with market research to collect all limited market release survey data and shares results regularly with management.
·Builds strong relationships with leading KOL's around EMEA
Your Profiles:
·Master's degree; MBA preferred
·Minimum of 7 years sales and marketing experience, preferably in the medical device or healthcare industry
·Experience working with complex product portfolios in the medical device industry.
·Experience with strategic product planning and commercial execution.
·Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets as well as the demonstrated ability to forecast major milestones.
·Experience working in a broader enterprise/cross-division business unit model preferred
·Ability to work in a highly matrixed and geographically diverse business environment.
·Ability to work within a team and as an individual contributor in a fast-paced, changing environment.
·Ability to leverage and/or engage others to accomplish projects.
·Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
·Multitasks, prioritizes and meets deadlines in timely manner.
·Strong organizational and follow-up skills, as well as attention to detail.
·Ability to travel approximately 50%, including internationally.
Abbott offers an attractive salary package combined with good opportunities to grow and develop while working in a truly international work environment.
