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Anderlecht

    IT G2M Omni Channel Lead - Anderlecht, België - UCB

    UCB
    UCB Anderlecht, België

    4 dagen geleden

    ucb background
    Beschrijving

    Make your mark for patients

    We are looking for an IT G2M Omni channel Lead whom has a good understanding of pharma commercial activities & marketing dynamics to join us in our IT Commercial EU & International Markets team, based in our HQ office in Brussels, Belgium.

    We aspire to be the Patient Centric global biopharmaceutical leader transforming the lives of people with severe diseases and we need exceptional individuals to achieve this goal. We are looking for enthusiastic and talented professionals who thrive on challenge and change, who want to make a difference and deliver results.

    What you'll do

    Website management

  • Oversee the day-to-day operations of the company's branded websites, ensuring optimal performance, security, and user experience.
  • Lead a team of IT professionals responsible for website development, maintenance, and support.
  • Collaborate with cross-functional teams to update and maintain website features & content, reflecting the latest developments in the pharmaceutical industry.
  • Implement robust features, analytics and monitoring tools to track website performance, user engagement, and other key metrics.

    • Digital strategy

  • Drive digital transformation projects focusing on omnichannel healthcare professionals (i.e. HCP) personalised experience (e.g. websites mostly but also closely to remote engagement, campaigns, email marketing, pull strategy, etc.) & Veeva CRM (e.g. HCP engagement channel management) that will enable a better customer experience & engagement.
  • Ensure an integrated 360 degrees healthcare professionals (HCPs) view and that all channels are well integrated so that those can be consumed by AI & BI capabilities. Your goal will be to partner with the brand teams in order to create the right customer journey in a personalised manner.
  • Guide and influence the omni channel strategy and decisions by thinking long-term, demonstrating adaptability and bringing focus to the complexity
  • Foster a culture of innovation, collaboration, and continuous improvement within the IT department.

    • Project management

  • Manage project ensuring successful implementation within agreed cost, schedule and quality targets with the support of consultants that you would manage.

    • Stakeholder management

  • Partner with stakeholders (Commercial teams, Operations teams...) in various regions to identify areas of improvement and innovation in the Web, CRM & Omnichannel area (new initiatives or improvement of current solutions)

    • Interested? For this role we're looking for the following education, experience and skills

  • Qualifications: 8 years of experience with a master's degree in IT or a business-relevant discipline, fluent in English.
  • Technology: Strong knowledge of web technologies, content management systems, and digital marketing practices.
  • Pharma Experience: Proven experience in the pharmaceutical or healthcare industry, understanding unique challenges and opportunities in the sector.
  • Project Management: Skilled in managing complex projects end-to-end, handling stakeholders, budget, scope, and resources under tight deadlines while following established procedures and best practices for long-term success.
  • Collaborative: Highly collaborative, able to build strong relationships with Commercial and IT stakeholders, sharing knowledge, best practices, and key priorities. Excellent interpersonal skills for effective communication at all organizational levels.
  • Business Acumen: Able to think strategically and tactically, making informed decisions with sound business judgment. Willing to challenge current thinking.
  • Innovative Mindset: Inspired by the company's mission, fitting well with the collaborative and innovative company culture. Able to identify impactful changes for patients and navigate through rapid digital changes.

    • Why work for us?

    At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected and has equitable opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

    Learn more about sustainability at UCB and how it is integrated into our business approach.

    UCB and its subsidiaries encourage diversity and inclusion in the workplace; we are an Equal Opportunity Employer. We do not discriminate on the basis of race/colour/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity.

    Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you

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