- Managing the collection of behavioral data on their entire digital ecosystem (e-commerce, corporate and commercial websites, digital products) and the monitoring of their campaigns (tracking and attribution) in accordance with their privacy policy.
- Analyzing navigation and conversion behaviors of their customers and prospects in order to improve the customer journey and the business performance.
- Supporting business teams in defining their needs, meeting them through analysis based on digital data and the setting up of appropriate reports and dashboards.
- Defining best practices for campaign tracking and attribution and supporting their implementation.
- Working with IT and Data teams on the ingestion of the behavioral data into the central data storage.
- Supporting the company in the selection and deployment of advanced analysis and visualization solutions.
- Supporting the activation of the first-party data in order to improve our business performance.
- At least 2 years of experience in digital analytics (advertiser and/or agency)
- Ability to communicate (written/oral) in English at least
- Project management skills and ability to prioritize and manage up effectively
- Excellent knowledge of a TMS tool (GTM, TagCommander, etc..)
- Excellent knowledge of at least one web analysis tool (Piano Analytics, Google Analytics, etc.)
- Excellent knowledge of a self BI tool (PowerBI, Looker Data Studio, etc.)
- Knowledge of a CMP tool (Didomi, TrustCommander, etc.)
- Knowledge of Javascript and SQL
- Permanent work contract.
- An attractive salary and additional benefits adapted to your level of experience.
- You will be part of a multidisciplinary team.
- There are plenty of opportunities to further develop your talents and responsibilities.
- You work in a flexible and agile environment where interaction is key.
- A healthy company with enthusiastic colleagues.
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Digital Analyst - Ottignies-Louvain-la-Neuve, België - Michael Page
Beschrijving
Within the Marketing department, in permanent alignment with the business, IT and Data teams, you will be responsible for:
